Bayer Worldwide
Bayer Worldwide

Important market: the Asia/Pacific region

Asia/Pacific, with its enormous growth, is one of Bayer's most important markets. In 2010, the Group achieved total sales of EUR 7.5 billion in Asia/Pacific – 21 percent of Bayer’s global sales, making Asia the third largest market for Bayer after Europe and North America. At the end of December 2010 the company employed about 24,600 employees in the region.
Asia/Pacific
Sales
EUR 7.5 billion
Employees
24,600
Capital expenditures and R&D expenses
(2001-2010)
EUR 4.4 billion
*
fully consolidated subsidiaries (as of Dec. 31, 2010)

Australia /
New Zealand

Looking back on more than 75 years of corporate history, the Bayer country group Australia/New Zealand achieved EUR 572 million in sales in the year 2010. The company employed approximately 880 people in Australia and New Zealand at the end of 2010. The corporate headquarters is located in Sydney, Australia.

Greater
China

Bayer’s ties with China date back as far as 1882, when the group’s dyes were first sold on the Chinese market. Bayer’s Greater China country group, which comprises the People’s Republic of China, Hong Kong and Taiwan, today achieves sales of EUR 2.9 billion. This is equivalent to 39 percent of Bayer’s total sales in the Asia/Pacific region and makes Greater China the largest individual market in the region. Moreover, Greater China is the third largest market for Bayer globally. The company employed some 10,000 people at the end of 2010.

For the Bayer group, China is a key growth driver in the long term. Bayer remains committed to the China market and sees continued investments, especially in innovation and R&D to drive future growth for all its businesses in China.

Indian
Subcontinent

The founding of “Farbenfabriken Bayer and Co. Ltd.” in Mumbai in 1896 marked the beginning of Bayer’s activities in India. It was Bayer’s first wholly-owned subsidiary in Asia at that time. At the end of 2010, Bayer employed nearly 3,860 people in India.

Japan
  

Japan has long been the main focus of Bayer’s activities in Asia. With the first business contacts established in 1886, the company founded its first wholly owned subsidiary in Japan in 1911. Thus, 2011 marks the 100th anniversary of Bayer in Japan.

Japan accounts for about 27 percent of the Group’s business in Asia/Pacific and is the second largest market or Bayer in the region. Bayer in Japan generated total sales of EUR 2 billion in 2010 and had a total workforce of about 3,362.

Korea
  

Bayer entered the Korean market with its Crop Protection products in 1955 and plays a vital role in Bayer’s operations in Asia/Pacific. In 2010 the Bayer Group in Korea achieved sales of EUR 394 million and employed 1.118 employees.

North
ASEAN

The North ASEAN country group comprises Cambodia, Laos, Myanmar, Thailand and Vietnam. The largest single market in this country group is Thailand, which plays a key role in the expansion of Bayer’s regional manufacturing base.

In 2010 Bayer achieved sales from continuing operations of EUR 373 million in this country group, demonstrating the economic potential of the area. Sales in North ASEAN account for about 5 percent of Bayer sales in the Asia/Pacific region. At the end of 2010, Bayer North ASEAN employed 1,980 employees.

South
ASEAN

South ASEAN is a culturally and linguistically diverse region with more than 355 million people and includes Brunei, Malaysia, East Timor, the Philippines and Singapore.

Indonesia, with more than 238 million people, belonged to the country group South ASEAN until the end of 2010 and is represented as a separate organizational entity starting from January 2011.

With sales of EUR 610 million, the country group accounted for some 8 percent of total Asia/Pacific sales in 2010. The country group’s management for all legal entities operating in South ASEAN is located in Singapore.
http://www.bayer.com/en/asia-pacific.aspx

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Contact adresses

Bayer CropScience Ltd.
Bayer House, Central Avenue
Mumbai - 400 076 Indien
Hiranandani Gardens, Powai
India
phone: +91 22 2570 5885
www.bayergroupindia.com
 
Bayer Parsian AG
No. 264, Dr. Fatemi Ave.
1418643914, Tehran-Iran
P.O.Box: 11365-716
Iran
phone: +98 21 669457-26 /-27
fax: +98 21 669457-28
www.bayer.com
 
Bayer Korea Ltd.
P.O. Box Dongjak 15, 156-600 Soul
156-600 Seoul
Samsung Boramae Omni Tower
Republic of Korea
phone: +82-2-829-6600
fax: +82-2-8470761
 
Bayer New Zealand Ltd.
Head Office

P.O. Box 2825
Glenfield, Auckland
3 Argus Place
New Zealand
phone: +64-9-443-3093
fax: +64-9-443-3094
www.bayer.com.au
 
Bayer Taiwan Company Ltd.
53 & 54F, No.7, Sec. 5
Taipei 101
Xinyi Road
Taiwan
phone: +886-2-810-111000
www.bayer.com.tw
 
Bayer MaterialScience Ltd.
P.O. Box 911
99 Queen's Road Central
77/F The Center
Hongkong
phone: +852 28955888
fax: +852 25768862
 
Bayer Vietnam Ltd.
Nguyen Van Troi Street,
Phu Nhuan District
CentrePoint 3rd Floor
Vietnam
www.bayer.com.vn
 
P.T. Bayer Indonesia
P.O.Box 3098/Jkt
Mid Plaza I,14th-17th Floor
10002 Jakarta
Indonesia
phone: +62-21-570-3661
 
Bayer Pakistan (Private) Ltd.
P.O. Box 4641, Karachi
Karachi 75350
Bahria Complex II, 4th Floor, M.T. Khan Road
Pakistan
phone:: +92 21 5911649
fax: +92 21 5911782
www.bayer.com
 
Bayer Australia Ltd.
P.O. Box 903
Pymble NSW 2073
875 Pacific Highway
Australia
phone: +61-2-9391-6000
www.bayer.com.au
 
Bayer Philippines, Inc.
Cecilia Araneta Yulo Avenue
Canlubang, Calamba
Canlubang Industrial Estate
Philippines
 
Bayer China Ltd.
No 33, Huayuan Shiqiao Road
Shanghai 200120
Pudong 18-19/F, 23-26/F, Citigroup Tower
China
phone: +86-21-63618282
fax: +86-21-63606589
www.bayer.com.cn
 
Bayer Holding Ltd.
Corporate Communications

Marunouchi Kitaguchi Building
Tokyo 100-8261
1-6-5, Marounouchi, Chiyoda-ku
Japan
phone: +81-3-6266-7000
fax: +81-3-5219-9710
www.bayer.co.jp
 
Bayer Thai Co., Ltd.
Corporate Communications

P.O. Box 1718
130/1 North Sathor Road, Silom, Bangrak
Bangkok 10501
Thailand
phone: +66-2-232-7000
www.bayer.co.th
 
Bayer (South East Asia) Pte. Ltd.
63 Chulia Street
Singapore 049514
OCBC Centre East, 14th Floor
Singapore
phone: +65-6496-1888
fax: +65-6496-1490
 
Bayer (Malaysia) Sdn. Bhd.
T1-14 Jaya 33, No. 3 Jalan Semangat,
46200 Petaling Jaya
Seksyen 13,
Malaysia
phone: +603-62093088
fax: +603-79605718
 
Last updated: November 29, 2011

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