The new Bayer corporate image film
“Elements of Fascination”
The title of the new image film stands for the “Fascination of Bayer” and the ability of our researchers to make creative and innovative use of the elements. Impressive sequences show Bayer’s main areas of activity as a company with global operations. The film features a single group of products from each subgroup – products with which Bayer, as a research-based enterprise, makes its mark by “saving lives, making life easier and better, and giving people support.”
The sequences are taken directly from the Bayer “cosmos”. They show physicians and researchers jointly investigating a new indication for a cancer drug; a Bayer employee engaged in the development of high-yielding rice varieties in Thailand; or a product developer creating the conditions for realizing visions of the future using nanotechnology.
Behind the scenes of the Bayer corporate image film
The film was shot at locations in Germany, the Netherlands, Thailand and Spain using the latest RED video technology developed in the United States. This resulted in authentic and particularly atmospheric images of Bayer’s global activities: physicians and researchers collaborating to develop a new cancer drug; farmers and scientists working to improve crop yields; and chemical and product engineers identifying new applications for nanotechnology.
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