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Overview
Social Initiatives
Social Initiatives
Mali
Malaria prophylaxis: Winning with nets and cartoons
Bayer and the Christian aid organization World Vision, which is dedicated to helping children, joined in 2001 to launch a pilot project for malaria prevention in Mali. An effective weapon in this campaign is mosquito nets treated with insecticides, with which the number of new infections can be greatly reduced. Such nets are considered to be an effective means of combating malaria infections, as they reliably repel the Anopheles mosquito that transmits malaria. Experience shows that nets without this additional protection allow mosquitoes to continue to sting through the fabric when the victim rolls over against the net while sleeping — a frequent occurrence considering the close living quarters in many regions of Africa. The use of insecticide-treated nets are seen as a long-term form of malaria prevention and are thus strongly recommended by the World Health Organization.
Bayer made available 5,000 nets and carried out 5,000 initial insecticide treatments free of charge. Yet the company wasn't satisfied with simply providing the nets and the treatment kits. The donation was supplemented with comprehensive information, education and communication projects. The company developed cartoons to teach schoolchildren and illiterate adults in particular about the dangers caused by tropical diseases and educate them about possible methods of prevention and treatment. The population was also informed about the fight against malaria through instructional videos and a health magazine.
Employees from Bayer's office in West Africa took part in a "Train the Trainer" program to teach the World Vision staff how to implement the preventative measures. The project lasted a year and is currently being transformed into a commercial partnership due to its positive effect in the fight against this dangerous tropical disease.
Bayer made available 5,000 nets and carried out 5,000 initial insecticide treatments free of charge. Yet the company wasn't satisfied with simply providing the nets and the treatment kits. The donation was supplemented with comprehensive information, education and communication projects. The company developed cartoons to teach schoolchildren and illiterate adults in particular about the dangers caused by tropical diseases and educate them about possible methods of prevention and treatment. The population was also informed about the fight against malaria through instructional videos and a health magazine.
Employees from Bayer's office in West Africa took part in a "Train the Trainer" program to teach the World Vision staff how to implement the preventative measures. The project lasted a year and is currently being transformed into a commercial partnership due to its positive effect in the fight against this dangerous tropical disease.
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