Social Initiatives

Spain

Bayer Hispania launches anti-noise campaign

Bayer's Spanish subsidiary has launched a campaign to reduce noise pollution. The Internet-based initiative was developed by Bayer experts in cooperation with specialists from Spanish universities and the health authorities.

According to official statistics, Spain has the world's second highest level of noise pollution after Japan, which adversely affects the population's health and quality of life. The portal http://www.menosruido.com/menu.htm, which can also be accessed via Bayer Hispania's website, describes the health problems that can be caused by noise and also offers simulations and noise level measurement devices. In addition, the site offers numerous tips on how to lower noise levels considerably.

The key to the campaign is to reach broad sections of the population. That's why the program's initiators are using the Internet, which is accessible to everyone and has no limits — much like noise itself. What's more, a direct marketing campaign is planned to encourage participation in the initiative by opinion leaders in the automotive, construction and health care industries in Spain and by mass and trade media and Internet sites. The construction industry and city planning authorities are also being informed about the project. With this initiative, Bayer is introducing an attractive educational tool that helps to familiarize society with this theme and thereby improve public health.

Bayer offers a range of products that contribute to reducing noise. As part of the campaign, Makrolon, polyurethane foams, latex and ABS plastics such as Novodur are recommended to representatives in urban planning and the construction and automotive industries.