Sustainability Program

Active commitment to health

In 2009 Bayer developed a Sustainability Program. The program places special importance on alliances for sustainable health care, innovative partnerships to improve the supply of high-quality food, and new solutions for climate protection and use of resources.
Pharmacist Lulu Amakelesch (right) explains the use of a contraceptive to Tizita Getachew (left). In 2010, Bayer introduced an oral contraceptive at a reduced price in Ethiopia in collaboration with the U.S. Agency for Internationnal Development (USAID).Zoom image
Pharmacist Lulu Amakelesch (right) explains the use of a contraceptive to Tizita Getachew (left). In 2010, Bayer introduced an oral contraceptive at a reduced price in Ethiopia in collaboration with the U.S. Agency for Internationnal Development (USAID).

Our planet is home to almost seven billion people, and around two billion of these do not have adequate basic health care. Along with its international partners, Bayer is actively committed to improving this situation. The services of our core HealthCare business – high-quality drug products and therapies – are having an impact on health care in countless programs throughout the world thanks to our strategic commitment.

 

The constantly growing world population and demographic change are increasing the challenge to ensure adequate health care across the world. Developing and emerging countries in particular are home to increasing numbers of people who lack access to the necessary pharmaceutical products and medical treatment. Through alliances for sustainable health care, Bayer is actively involved where need exists and its own expertise is greatest. “We promote access to drugs worldwide and improve people’s knowledge about health,” says Dr. Ulrich-Dietmar Madeja, Head of Social Healthcare Programs at Bayer HealthCare.

Objectives of the Sustainability Program: Lighthouse project

“Family Planning”

  • Introduce original contraception products at prices in line with the market in 11 African countries jointly with USAID by 2012
  • Double current family planning activities in collaboration with our partners (e.g. USAID, UNFPA, IPPF) by 2012
  • Increase annual provision of oral contraceptives to 110 million cycles jointly with partners (e.g. USAID)

“Neglected Diseases”

  • Support the WHO in tackling Chagas and treating African sleeping sickness
  • Conduct research into shortening duration of tuberculosis therapy together with the Global Alliance for TB Drug Development

Promotion of health care

To enable as many people as possible to benefit from the Group’s services, Bayer HealthCare has steadily developed its “Access to Medicine” (ATM) strategy over recent years. The goal is to make contributions by the company even more effective, assume social responsibility and safeguard business opportunities in a dynamic environment. These aspects are an equal part of the Bayer sustainability strategy that is implemented in concrete terms through the Bayer Sustainability Program and its lighthouse projects.

To facilitate sustainable health care, various societal groups need to work together. Many projects are only possible if they are performed in close collaboration.

Our lighthouse projects “Family Planning” and “Neglected Diseases,” which we are implementing in conjunction with state and non-governmental organizations, underline our commitment.

Family planning to fight poverty

The World Health Organization WHO estimates that of around 210 million pregnancies worldwide each year, approximately 38 percent are unplanned and 20 percent are terminated. Particularly in many developing and emerging countries with high mortality rates for mothers and children, women do not have any possibility of protecting themselves against unwanted pregnancies. There is a shortage of contraceptives, and family planning is still frequently a taboo subject. As world market leader in contraceptives, Bayer has decades of experience in this area. With our “Family Planning” lighthouse project, we are supporting the Millennium Development Goal of the United Nations to cut mortality rates for children and mothers through 2015.
In 2010, Bayer HealthCare made available around 118 million units of different contraceptives in joint projects with the United States Agency for International Development (USAID) [ 19 ] and non-governmental organizations such as the United Nations Population Fund (UNFPA) [ 20 ]. Examples include one- and three-month injections, implants, contraceptive coils (intrauterine systems) and the pill with 110 million monthly packs alone. With the help of these organizations, 80 percent of contraceptives went to sub-Saharan states. Around 16 million women were reached throughout the world in 2010.
“As well as logistical availability, the price of contraceptives is also an essential factor in patient access,” says Klaus Brill, Head of the Commercial Relations Department at Bayer HealthCare. In 2010, in conjunction with USAID, the company was able to launch the oral contraceptive Microgynon™Fe in Ethiopia at a reduced price, which means women on lower incomes can also afford this preparation. By the end of February 2011, over 26,000 packs of Microgynon™Fe had been sold to women in Ethiopia. The program will be extended to Uganda, Tanzania and eight other countries in Africa by 2013. USAID will be undertaking the communication activities in the next five years, such as information and advertising, while Bayer will provide the Microgynon™Fe and the sales channels.

“Family planning is taboo in many countries“

Thomas Staal, Director of USAID in EthiopiaZoom image
Thomas Staal, Director of USAID in Ethiopia
“Family planning in Ethiopia continues to be a very important issue. Women who cannot readily access family planning are exposed to a large number of health hazards. The provision of MicrogynonFe through our partnership with Bayer therefore meets a particular need. Many women do not want to be dependent on third parties to ensure safe access to modern family planning but are also unable to pay the prices common in the Western World. The differential pricing approach we are pursuing with Bayer is therefore promising.”

Partnerships for sex education

Eine autonome Familienplanung setzt auch Wissen voraus. Sexualaufklärung bildet einen weiteren Schwerpunkt in diesem Leuchtturm-Projekt. Zusammen mit der Deutsche Stiftung Weltbevölkerung (DSW) setzt sich Bayer in Entwicklungsländern für Aufklärungsmaßnahmen zur Verbesserung der sexuellen und reproduktiven Gesundheit junger Menschen ein. So hat das gemeinsam in Uganda umgesetzte Präventionskonzept zum Ziel, bereits Jugendliche im Alter von 10 bis 14 Jahren aufzuklären, damit diese bei ihren ersten sexuellen Erfahrungen verantwortungsbewusst handeln und gesundheitliche Gefahren vermeiden.
Knowledge is also key to people planning their own families independently. Sex education is therefore a further key element in this lighthouse project. In tandem with the German Foundation for World Population (DSW), Bayer is actively involved in educational projects in developing countries to improve the sexual and reproductive health of young people. The prevention program jointly implemented in Uganda aims to provide sex education to young people aged between 10 and 14 to ensure they act responsibly and avoid health risks in their first sexual experiences.

The key component of the project “Improving the Sexual and Reproductive Health of Young Adolescents in Uganda” is a comprehensive, age-appropriate educational project in schools and communities that promotes personalized and integrated educational work by and for young people (peer education). The production of a method-based handbook ensures the sustainability of the concept and enables it to be applied to other regions and countries.

Support for patient access programs

Successful innovative therapies and drug products are already available for some of the diseases that also occur in emerging countries. However, they are not available to all patients. With its global aid programs, Bayer HealthCare helps patients access innovative Bayer products that not everyone can afford. The range of recipient countries is extending beyond developing and emerging countries.

In the United States, Bayer HealthCare supports various patient access programs. By the end of 2010, more than 63,000 patients were able to access treatment as a result of the programs for the multiple sclerosis drug Betaferon™, the hemophilia drug Kogenate™ and the cancer drug Nexavar™ alone.

The number of countries served by patient access programs for Nexavar™ was expanded to a total of 12 in 2010. These include China, India, Pakistan, Thailand and Vietnam in Asia and also the likes of South Africa and Brazil. China is a particular focus for our commitment overall and Bayer is therefore represented there with three other aid programs. These provide patients in need with access to Kogenate™ and Ventavis™, which is used in treatments for pulmonary vascular diseases, and from 2011 also to Betaferon™.

The company also plays an active role in continuing education initiatives for physicians in China. The “Go West” program is intended to improve health care for the country’s rural population. From 2010, Bayer has made a total of €2.3 million available for this over a period of five years.

Fight against tropical diseases

Virtually half of the world’s population – particularly the poorest of the poor – are at risk from tropical diseases according to the WHO. “Accordingly, Bayer HealthCare has been providing support for the work of the WHO in controlling neglected tropical diseases for years,” says Michael Schöttler, Head of Global Health Policy & Public Affairs at Bayer HealthCare.

To control the life-threatening infectious diseases Chagas in Latin America and African sleeping sickness, Bayer HealthCare offers the drugs Lampit™ and Germanin™ via the WHO in a second lighthouse project. The active ingredients in both life-saving drugs have been placed on the Essential Drug List by the WHO.

The Bayer remedy Germanin™ (containing suramin) is available to treat African sleeping sickness in the early stages of the disease. Each year, Bayer also supplies the WHO with 400,000 Lampit™ tablets containing the active ingredient nifurtimox that, in combination with a further drug entity, enables a form of treatment that opens up opportunities for treating the disease at a later stage too.

In March 2011, the existing agreement with the WHO to treat Chagas disease was extended ahead of schedule until 2017. The annual donation of medicines is being doubled to one million Lampit™ tablets, and the financial support for logistics and distribution of US$300,000 a year is being continued.

At the signing of the new agreement, Dr. Jean Jannin, Coordinator of Communicable Disease Control, Prevention and Eradication at the WHO, said: “When tackling tropical and neglected diseases, public and state initiatives often soon reach their limits. We therefore appreciate it when pharmaceutical companies play their own part. Public-private partnerships offer a highly promising alternative. The combination of expertise from different areas often leads to unexpectedly innovative results and sustainable success.”

With the “Bayer Fights Chagas”  project, Bayer employees are breaking new ground in controlling tropical disease.

Nine million new cases of tuberculosis (TB) occur each year, according to WHO data. As a partner in the Global Alliance for TB Drug Development, Bayer HealthCare is involved in developing a treatment that has been shortened from six to four months and incorporates the Bayer active ingredient moxifloxacin. The drug is to be made available at reduced prices following approval, particularly in developing countries where the disease is more prevalent.

The Group is actively involved in the fight against infectious diseases above and beyond the activities of Bayer HealthCare. This is clearly illustrated by a series of projects covering malaria and dengue fever. The result of one of the projects, Lifenet™, centers on innovative mosquito nets in which an active ingredient against insects is already incorporated. Collaboration between Bayer CropScience and Bayer Technology Services has enabled development of an innovative, long-lasting polypropylene net. Read more about this and our research collaborations on neglected diseases, including with the Liverpool-based Innovative Vector Control Consortium (IVCC) and SentiSearch, on the Internet:

“Our Access to Medicine strategy allows us to link up our commercial interests with our social responsibility,” says Andreas Fibig, Head of the division Pharmaceuticals Bayer HealthCare, commenting on future policy. “The beneficiaries of this are first and foremost those patients who need our products most urgently. We will therefore expand our commitment further in strategic terms to increase the scope of our programs and thus reach more patients.”
Bayer´s global commitment to health
Our goal is to enable global access to health care for everyone. Our projects on family planning, neglected diseases and access programs for innovative drugs now cover the whole world.

Sexual self-determination is a human right

In discussion: (from left) Gill Greer (IPPF), Melinda Crane (Chairman), Helena Nygren-Krug (WHO) and Yasho V. Pradhan (Ministry of Health and Population, Nepal)Zoom image
In discussion: (from left) Gill Greer (IPPF), Melinda Crane (Chairman), Helena Nygren-Krug (WHO) and Yasho V. Pradhan (Ministry of Health and Population, Nepal)
Focusing on the subject of developmental aid, Huzeifa Bodal from the German developmental aid organization GIZ has come to the conclusion that efforts to promote the sexual self-determination of women in developing countries have to be made “sexier” to bring the subject more into the public eye. This demand was one of many suggestions the working groups came up with at the "International Dialogue Population and sustainable development” held in Berlin at the beginning of October. Here, experts from 17 countries discussed ideas on how to ensure that all people can exercise their right to reproductive health – i.e. the right to sexuality and access to family planning methods.
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Last updated: March 28, 2012

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