Bayer Worldwide
Latin America / Africa / Middle East:
From Santiago via Cape Town to Tehran
Bayer has been present in Latin America for more than 110 years. The company has affiliates in almost every country in the region and enjoys a high level of awareness among consumers.
Through steady investment and optimization of its activities, Bayer has established strong positions in Latin America. Thanks to modern and environmentally compatible production facilities coupled with effective sales and marketing organizations, Bayer is able to benefit from the growth in the region and is committed to helping shape the business environment. Important production sites are located in Mexico, El Salvador, Colombia, Brazil and Argentina.
Bayer’s roots in Africa go back to 1920, when it first began marketing its products there.
Today Bayer is represented throughout the continent, from Casablanca to Cape Town. Bayer’s business is managed by the affiliates in the three country groups North, West and Central Africa, East Africa and Southern Africa. Health care and crop protection are major fields of activity, and production plants are located in Morocco and South Africa.
The countries of the Middle East bridge the gap between Europe and the Far East. Bayer has been present with its products in this region since the late 1880s and markets its entire product portfolio there.
Through steady investment and optimization of its activities, Bayer has established strong positions in Latin America. Thanks to modern and environmentally compatible production facilities coupled with effective sales and marketing organizations, Bayer is able to benefit from the growth in the region and is committed to helping shape the business environment. Important production sites are located in Mexico, El Salvador, Colombia, Brazil and Argentina.
Bayer’s roots in Africa go back to 1920, when it first began marketing its products there.
Today Bayer is represented throughout the continent, from Casablanca to Cape Town. Bayer’s business is managed by the affiliates in the three country groups North, West and Central Africa, East Africa and Southern Africa. Health care and crop protection are major fields of activity, and production plants are located in Morocco and South Africa.
The countries of the Middle East bridge the gap between Europe and the Far East. Bayer has been present with its products in this region since the late 1880s and markets its entire product portfolio there.
| Latin America/Africa/Middle East | |
| Sales | EUR 4,958 million (+6.4 %)* |
| Employees | 15,300 |
| R&D expenses | EUR 36 million |
| Capital expenditures | EUR 127 million |
| Companies | 46** |
*
sales by market, percentage increase from previous year (as of Dec. 31, 2008)
**
fully consolidated subsidiaries (as of Dec. 31, 2008)
Andean region - includes Colombia, Ecuador, Peru and Venezuela. The regional headquarters are located in Bogotá, Colombia. The region accounts for about 16 percent of sales in Latin America, with Bayer HealthCare being the largest contributor. The Andean Region is home to four production and formulation sites, which are located in Colombia (Barranquilla and Cali) and Venezuela (Caracas and Maracay).
Brazil - is the largest single market for Bayer in Latin America. In 2008 Bayer’s Brazilian operations generated 39 percent of Latin American sales. Bayer CropScience plays the leading role in Brazil, followed by Bayer HealthCare. Bayer’s Brazilian headquarters are located in São Paulo. There are three production sites in Brazil, in São Paulo, Belford Roxo and Porto Alegre.
Central America and the Caribbean - this region includes Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Dominican Republic, Cuba and the Caribbean islands including Jamaica, Trinidad and Tobago, Barbados, Bahamas, Curaçao and Aruba. Regional headquarters are in Costa Rica. The region represents 8 percent of Bayer’s sales in Latin America and is home to three production plants. Bayer HealthCare plays the leading role in Central America and the Caribbean, followed by Bayer CropScience.
Cono Sur region - comprises Argentina, Paraguay, Uruguay, Bolivia and Chile. The administrative and commercial headquarters are in Buenos Aires, Argentina. The Cono Sur country group accounts for 14 percent of Bayer’s total business in Latin America. Bayer HealthCare and Bayer CropScience have the highest sales. The region’s manufacturing sites are located in Argentina: two in Pilar and a third one in Zárate.
Mexico - accounting for 23 percent of sales in Latin America, Mexico is the second largest market for Bayer in this region. The two leading subgroups are Bayer HealthCare and Bayer MaterialScience. Bayer’s Mexican headquarters are located in Mexico City, the country’s capital. Mexico is home to five Bayer production facilities located in Lerma, Mexico City, Santa Clara, Orizaba and Monterrey (joint venture).
All Bayer's businesses are represented throughout Africa. Health care and crop protection are the major fields of activity and manufacturing sites are located in Morocco and South Africa.
South Africa holds a key position in Bayer's Africa strategy with almost 50 percent of the continent's sales being achieved there. The country is home to two production units. The sites in Kwa-Zulu Natal and Gauteng ensure that the specific requirements of Animal Health (Bayer HealthCare) and Bayer CropScience customers respectively are consistently met.
Besides serving the local market and much of the African continent, the South African operation serves important Indian Ocean countries such as Mauritius and Madagascar.
The lynchpin of Bayer's activities in North, West and Central Africa is Bayer Maghreb S.A., headquartered in Casablanca, Morocco.
The operations of Bayer East Africa Ltd. are based in Nairobi, Kenya.
South Africa holds a key position in Bayer's Africa strategy with almost 50 percent of the continent's sales being achieved there. The country is home to two production units. The sites in Kwa-Zulu Natal and Gauteng ensure that the specific requirements of Animal Health (Bayer HealthCare) and Bayer CropScience customers respectively are consistently met.
Besides serving the local market and much of the African continent, the South African operation serves important Indian Ocean countries such as Mauritius and Madagascar.
The lynchpin of Bayer's activities in North, West and Central Africa is Bayer Maghreb S.A., headquartered in Casablanca, Morocco.
The operations of Bayer East Africa Ltd. are based in Nairobi, Kenya.
The countries of the Middle East bridge the gap between Europe and the Far East. Bayer has been present in this region for many years and markets its entire product portfolio there.
The largest subsidiary in the region is Bayer Türk, headquartered in Istanbul. In 2008 this company and its almost 1,600 employees posted sales of around EUR 470 million. The product portfolio of the three business units Bayer HealthCare, Bayer MaterialScience and Bayer CropScience are represented by Bayer Türk.
The subsidiary BIFA in Istanbul formulates pharmaceutical products. In Gebze Bayer Türk manufactures crop protection products.
Bayer Turk also exports products from BayerCropScience and Bayer HealthCare to neighboring countries.
As in Turkey, Bayer has its own company in Iran and in Israel.
In the Arabian Countries, Bayer is represented with own offices in Egypt, Saudi Arabia, Jordan and Cyprus. Headquarters are located in Dubai, UAE. In other countries in this region, Bayer's products are marketed by third-party agencies.
The largest subsidiary in the region is Bayer Türk, headquartered in Istanbul. In 2008 this company and its almost 1,600 employees posted sales of around EUR 470 million. The product portfolio of the three business units Bayer HealthCare, Bayer MaterialScience and Bayer CropScience are represented by Bayer Türk.
The subsidiary BIFA in Istanbul formulates pharmaceutical products. In Gebze Bayer Türk manufactures crop protection products.
Bayer Turk also exports products from BayerCropScience and Bayer HealthCare to neighboring countries.
As in Turkey, Bayer has its own company in Iran and in Israel.
In the Arabian Countries, Bayer is represented with own offices in Egypt, Saudi Arabia, Jordan and Cyprus. Headquarters are located in Dubai, UAE. In other countries in this region, Bayer's products are marketed by third-party agencies.
Bayer Argentina
