Bayer has been present in Latin America for more than 110 years. The company has affiliates in almost every country in the region and enjoys a high level of awareness among consumers.
Through steady investment and optimization of its activities, Bayer has established strong positions in Latin America. Thanks to modern and environmentally compatible production facilities coupled with effective sales and marketing organizations, Bayer is able to benefit from the growth in the region and is committed to helping shape the business environment. Important production sites are located in Mexico, El Salvador, Colombia, Brazil and Argentina.
Bayer’s roots in Africa go back to 1920, when it first began marketing its products there.
Today Bayer is represented throughout the continent, from Casablanca to Cape Town. Bayer’s business is managed by the affiliates in the three country groups North, West and Central Africa, East Africa and Southern Africa. Health care and crop protection are major fields of activity, and production plants are located in Morocco and South Africa.
The countries of the Middle East bridge the gap between Europe and the Far East. Bayer has been present with its products in this region since the late 1880s and markets its entire product portfolio there.