Social Media Info Kit

Bayer strengthens sustainability commitment

On this page you will find detailed information about the Bayer Sustainability Program. To give online editors, bloggers and social media users the opportunity to use this information directly, we make much of it available to Web 2.0 applications such as YouTube. The Social Media Info Kit pools the texts, videos, podcasts, photos and presentations that we offer to the web.

Bayer is launching an international program for the promotion of sustainable development in the areas of health care, nutrition and climate protection. The company has put together eight lighthouse projects featuring its products and the expertise of its employees.

That means that:

15 million people benefit directly from these projects, because they are designed to improve health care and economic and social conditions
New technologies are to reduce greenhouse gas emissions by 5 million metric tons per year

Press forum „Bayer's Perspective on Sustainability 2009“

November 11, 2009 - At a press conference in Leverkusen, Bayer Management Board Chairman Werner Wenning and member of the Bayer Board of Management Dr. Wolfgang Plischke presented the new sustainability program to more than 120 journalists from 35 countries.

News Release

Videos

Introduction Michael Schade

Speech Werner Wenning

Speech Dr. Wolfgang Plischke

Discussion

Bayer launches new sustainability program

Presentation

Speach Werner Wenning, Chairman of the Board of Management of Bayer AG

Speach Dr. Wolfgang Plischke, Member of the Board of Management of Bayer AG

Quotes

We want to act according to social objectives and needs - after all, social acceptance is the basis of all our actions, and is thus crucial to our long-term business success.

Chairman Werner Wenning

The goal for Copenhagen in a few days is to support the politicians in creating an effective and efficient global framework for emissions reduction. We hope these efforts are successful - yet our own activities are not dependent on this success.

Chairman Werner Wenning

Investments in sustainable new products, technologies and business models pay off - economically, ecologically and socially.

Member of the Bayer Board of Management Dr. Wolfgang Plischke

Audio

At a press conference in Leverkusen the
Bayer Group announced that it would be
further expanding its sustainability commitment.

1:37 min.

Audio recording

3:06 min. Introduction Michael Schade

40:55 min. Speech Werner Wenning

35:28 min. Speech Dr. Wolfgang Plischke

55:48 min. Discussion

Photos

View entire album on Flickr

More information

The Bayer sustainability strategy

Economy, ecology and social responsibility are corporate policy objectives of equal rank
Innovations as a driver of sustainable development for mastering global challenges
Products and expertise to make contributions to the key areas of health care, nutrition, climate protection and resource efficiency
The „Sustainability Value Balance“-tool: Measuring the contribution Bayer products make to sustainability, rating their positive contributions in relation to possible negative effects in the areas of nutrition, health, water, energy, raw materials, atmosphere, biodiversity, education, standards of living and land use
Sustainability objectives as a key feature of the management process
Basic principle: Sustainable solutions can only be achieved if all social groups work together

Links

Bayer Sustainable Development Report 2008

Brochure "Sustainability at Bayer 2009"

21st edition of research - the Bayer scientific magazine

External Links

Economic

econsense Forum for Sustainable Development of German Business

World Business Council for Sustainable Development

3C - Combat Climate Change

Global Roundtable on Climate Change

Politics

Rat für Nachhaltige Entwicklung