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YouTube Channel, Bayer Ltd.

YouTube Privacy Statement

A. Handling of personal data

Below, we provide information on how we handle your personal data when you use our Social Media Channel. Unless otherwise stated in the following sections, the legal basis for handling your personal data is that such handling is necessary to provide the functionalities of the Social Media Channel requested by you (Art. 6(1)(b) General Data Protection Regulation).

 

I. Using our Social Media Channel

1. Using comment-, message- or chat-functions

You can contact us directly via the comment-, message- or chat-functions available on our Social Media Channel. The information you provide in this context will be processed exclusively for the purpose of responding to you, unless other purposes are stated in this Privacy Statement.

 

2. Information on side effects and quality complaints

This Social Media Channel is not intended or designed for communications regarding undesired side effects, lack of therapeutic effect, medication errors, grey market products/counterfeit medicine, incorrect or off-label use, quality complaints and/or other issues regarding the safety or quality of Bayer products. If you wish to report side effects or make a quality complaint, please contact your healthcare professional (e.g. physician or pharmacist), your local health authority, or use our website to report undesirable side effects.

If you nevertheless report undesirable side effects or other issues regarding the safety or quality of Bayer products to us, we are legally obliged to deal with your communication and may have to contact you for clarification. Subsequently, we must notify the competent health authorities of the issues reported by you. In this context, your information may be forwarded in pseudonymised form, i.e. no information by which you may be directly identified will be passed on. We may also have to forward these pseudonymised notifications to our group companies and cooperation partners, to the extent that they are likewise obliged to notify their respectively competent health authorities.

 

3. Using a like-button function

Anyone who clicks the "Like" button sends information to the platform provider, which in turn provides us with aggregated information about the average age structure, place of residence, gender, language and activity of all users who used the like-button function in relation to our Social Media Channel. At no time do we receive information on individuals. For more details on the data the platform provider collects in this regard, please consult the below (D) referenced privacy statement of the platform provider.

III. Social Media Listening

We conduct what is known as social media listening. Social media listening is the process of identifying and assessing what is being said about a company, individual, product or brand on social media channels. We use social media listening services exclusively on publicly accessible content to  

  • perform keyword searches across social media channels;  
  • view the volume of conversation whenever users interact with our brand;
  • view visual analytical displays of conversation trends over a specified time range;
  • search, filter and analyse conversation streams; and
  • monitor publicly available opinions, statements or other interactions on social media channels from certain individuals or entities that are important to us and our business (so-called thought leaders).  

We use the insights we receive from social media listening to  

  • better understand sentiment, intent, mood and market trends, as well as to better understand our customers’ or other stakeholders’ needs, and thereby improve our services and products; and
  • identify side effects, lack of therapeutic effect, medication errors, grey market products/counterfeit medicine, incorrect or off-label use, quality complaints and/or other issues regarding the safety or quality of our products.

We perform social media listening on the legal basis of the statutory permission that allows processing necessary for pursuing a legitimate interest, namely the purposes described above for which we use the insights from social media listening (Art. 6(1)(f) General Data Protection Regulation).

IV. Transfer of data for commissioned processing

For the administration of our Social Media Channel, we use specialised service providers who have access to the personal data of all users contacting us via such Social Media Channel. Such service providers are carefully selected and regularly monitored by us. Based on respective data processor agreements, they process personal data only on our instruction and strictly in accordance with our directives.

 

B. Information regarding your rights

The following rights are generally available to you under applicable data privacy laws:

 

  • right to information about your personal data stored by us;
  • right to request the rectification, erasure or restricted processing of your personal data;
  • right to object to processing based on our own legitimate interest, public interest, or profiling, unless we are able to prove that compelling, legitimate grounds overriding your interests, rights and freedoms exist, or that such processing is carried out for the establishment, exercise or defence of legal claims;
  • right to data portability;
  • right to lodge a complaint with a data protection authority;
  • You may at any time, with future effect, withdraw your consent to the collection, processing and use of your personal data.

If you wish to exercise your rights, please address your request to the contact indicated below.

 

C. Contact

For any questions you may have with respect to data protection, please send us a private message via the message function on our Social Media Channel or contact our company data protection officer at the following address:

Data Protection Officer:

Legal and Compliance Department
Bayer Public Limited Company
400 South Oak Way
Green Park
Reading
Berkshire
United Kingdom
RG2 6AD

Telephone:      +44 (0)118 206 3000

 

D. Processing of personal data by the platform provider

Please note that the platform provider of this Social Media Channel also processes your personal data when you visit our Social Media Channel. For further information, please consult the privacy statement of the platform provider of this Social Media Channel.

 

E. Amendment of this Privacy Statement

We may update our Privacy Statement from time to time. Updates to our Privacy Statement will be published on our Social Media Channel. Any amendments become effective upon publication on our Social Media Channel. We therefore recommend that you regularly visit the Social Media Channel to keep yourself informed of possible updates.

 

Last updated: 15 January 2021

 

Imprint

Bayer Ltd 
Registered Office:
Bayer Limited
The Atrium
Blackthorn Road
Dublin 18

Tel: +353 1 216 3300

Company Number:  16996