Bayer is proud to have launched the first Global Creative Council in the consumer health sector. This initiative is aimed at harnessing the progressive and collective creativity of industry marketing experts to help better educate consumers, enabling them to take care of their own health.
To overcome the perceived lack of creativity in healthcare promotional campaigns, the industry must foster a culture of creativity that will, in turn, drive overall campaign effectiveness and attract new and diverse talent into the industry.
The Creative Council brings together senior leaders from a variety of companies, and focuses on how the creative industry addresses pressing topics such as misconceptions about health, representation in advertising, and brand sustainability.
Senior marketing leaders from top creative agencies and world-renowned brands are volunteering to work with Bayer to enhance creativity and inspire consumers to take better care of their health.