With its “Beware of Counterfeits” campaign Bayer is joining the fight against counterfeit medicines in close cooperation with national and international authorities.
Bayer has started its “Beware of Counterfeits” campaign to target the issue of counterfeited medicines. Close cooperation with national and international authorities help to make the campaign a success.
The company’s commitment consists of different cross-functional measures that are all brought together under one roof. This way, Bayer protects both patients and products.
To protect products from being counterfeited, Bayer uses various technical methods – similar to anti-counterfeiting features on bank notes. These identifying features help patients recognize original products.
Without the combined efforts of the customs or criminal investigation departments, Bayer could not effectively prosecute counterfeiters. This cooperation is an important component of the cross-functional management at Bayer.