Bepanthen™ – Tailored Solutions for a Variety of Skin Conditions

Nappy rash, minor wounds, dry nose and skin irritations – each product in the Bepanthen™ range has gentle and effective healing properties. Ever since Bepanthen™ ointment was first introduced in 1944, many scientists have studied the positive effects of its active ingredient dexpanthenol on the skin. Their results have supported Bepanthen™ in delivering cutting-edge products. Today, the Bepanthen™ family offers a broad range of specially tailored solutions for every age – from babies to seniors.

Wound treatments are as old as humanity. Ancient Egyptians recommended different ingredients such as honey to treat scars and superficial injuries. They realized that the skin plays an important role in human health. And it actually does: the skin protects the body from external influences and excessive water loss. Whenever it is wounded – however superficial it may be – it provides germs and other potentially dangerous substances a gate to enter the body.

The beginning of the 20th century was key to understanding which essential nutrients are needed by the skin. In 1931, for example, US-American scientist Roger J. Williams discovered pantothenic acid, also known as vitamin B5. In experiments, Williams found out that vitamin B5 had a profound effect on cell proliferation in yeast.

Based on scientific knowledge back then, Bepanthen™ ointment was developed. Its main active ingredient is dexpanthenol, a chemically more stable version of pro-vitamin B5. In 1944, Bepanthen™ ointment was introduced in Switzerland. The first Bepanthen™ products containing dexpanthenol were lozenges for sore mouth and throat, ampoules for postoperative constipation, and an ointment for skin lesions such as eczema, burns, bedsores, and nappy rash. In 1947, a solution variant of Bepanthen™ followed. The success of Bepanthen™ quickly spread throughout Europe, with Switzerland and Germany being the main markets for wound healing ointments. Many doctors and scientists testified its astounding efficacy for treating wounds.

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Throughout the years, the main driver for the ongoing success was customer centricity. Scientists focused on developing different products to meet consumer demands. In 1990, for example, Bepanthen™ Nose Spray was introduced for the care of dry noses. Other notable products becoming available as sprays were, for example, Bepanthen™ Plus Spray (1992) for the application of an antiseptic solution containing in addition dexpanthenol and Bepanthen™ Burn Relief Foam Spray (2003) for the management of minor burns like sunburns.

In 2007, Bayer HealthCare began launching several products for babies, such as Bepanthen™ Baby Bath (2007), Bepanthen™ Baby Wipes (2009), Bepanthen™ Baby Sun Cream (2011), and Bepanthen™ Baby Moisturizer (2012). These products have been specially developed for baby’s needs and contain no preservatives, colorants, and fragrances.

However, not only baby skins require special protection – mothers, too. In 2012, a special cream for pregnant women was launched in Europe. It additionally contains Centella asiatica extract which is known to support production of collagen and thus helps reduce the formation of stretch marks during pregnancy. In the same year, an innovative medical device was introduced that helps reduce unsightly scarring. In Bepanthen™ Anti-Scar Gel and Massage Ball, the moisturizing properties of dexpanthenol are combined with a silicone occlusive film. By applying it on freshly closed wounds it helps prevent the formation of a red and raised scar (hypertrophic scar). In older scars that are still red and elevated, the integrated massage ball can first be used. It helps to improve the suppleness (pliability) of the scar. The scar healing process is then supported through applying the silicone gel.

Some cosmetic products of Bepanthen™ were developed under a new brand line dedicated to effective cosmetic skin protection with dexpanthenol. They are all currently marketed under the Bepanthol™ brand. Examples of successful products are Bepanthol™ Face Cream, Bepanthol™ Lip Cream, and Bepanthol™ Washing Lotion.

Today, Bepanthen™ and Bepanthol™ have established themselves as trusted brands, especially in Europe. Ever since Bayer acquired Roche Consumer Care, the former retailer of Bepanthen™, in 2005, brand sales have been exploding, making it one of the company’s leading consumer care brands worldwide.

Historical Milestones

1931

Discovery of pantothenic acid, also known as vitamin B5



1944

Bepanthen™ is introduced in Switzerland as lozenges, ampoules, and ointment



1947

Bepanthen™ solution variant is launched



1950

The Bepanthen™ product range becomes available in Germany, including a new eye and nose treatment ointment



1980

Bepanthen™ focuses more on the over-the-counter dermatological market and    launches Bepanthen™ Cream



1981

The antiseptic cream Bepanthen™ Plus is launched



1983

In Switzerland, sales for Bepanthen™ Nose Ointment begins



1988

Bepanthen™ Body Lotion becomes available in Switzerland



1989

Germany receives a new product line with Bepanthol™ Body Lotion



1990

For the first time, Bepanthen™ is sold as a nose spray in Switzerland



1991

Bepanthol™ Intensive Body Lotion is brought to market



1992

Bepanthen™ Plus Spray is first introduced in Switzerland



1993

With the launch of Bepanthol™ Washing Lotion, Bepanthen™ becomes available as a shower gel



1994

Bepanthol™ Lipstick is launched



1995

Further products are introduced: Bepanthol™ Lipcream and Bepanthol™ Handcream



1996

Bepanthol™ Skinoil and Bepanthol™ Facecream become available in Germany



1998

In Switzerland, Spain, and Greece, Bepanthol™ Sun Lotion is launched



2003

Bepanthen™ Burn Relief Foam Spray begins sales in Switzerland



2004

Bepanthol™ Ultra Protect Body Lotion is introduced on the market and Bepanthol™ Light Face Cream in Greece



2006

In Germany, Bepanthen™ is offered as a nose spray containing sea water salt



2007

The first products specially tailored to babies is introduced with Bepanthen™ Baby Bath



2009

This product line receives an addition with Bepanthen™ Baby Wipes which is available in the United Kingdom; in Germany, Bepanthen™ Eye Drops is brought to market



2010

Bepanthen™ Itch Relief Cream is first sold in Germany



2011

Bepanthen™ Baby Sun Cream is launched in the United Kingdom



2012

In Spain, Bepanthen™ Stretch Mark Cream becomes available; at the same time,   Bepanthen™ Anti-Scar Gel and Massage Ball is introduced in Germany, whereas   Bepanthen™ Baby Moisturizer is launched in several European countries