To achieve a world in which every pregnancy is wanted, the barriers that prevent young people from using sexual health services must be dissolved. These barriers differ from region to region, but are overall related to equality, gender, and law. Acknowledging the main issues and proposing positive solutions can empower young people around the world to make more informed decisions. Bayer supports various education awareness projects all around the world.
The World Contraception Day Ambassadors
In support of World Contraception Day, Bayer and Women Deliver work in partnership on a three-year World Contraception Day Ambassadors Project. This partnership is designed to promote the shared goals of both organizations and utilizes the successful work of Women Deliver’s Young Leaders Program.
About the World Contraception Day
Live your life – before you start another. This is World Contraception Day's approach to reach young people worldwide. Well-known international and national non-governmental and governmental organizations use the campaign to promote a responsible approach to sexuality and contraception. Bayer has been involved since the initiative began and supports it with information material and financially as the main sponsor.
The activities culminate every year on September 26 with a wide range of events, press conferences and concerts in about 70 countries all over the world. However, the campaign continues all year, using mainly channels where young people can best be reached. In addition to events for teachers, parents and medical professionals, there is the website www.your-life.com, which provides accurate, unbiased and trusted information on contraception and sexuality and which promotes dialog.
120 Under 40: The Next Generation of Family Planning Leaders
Over the next five years (2016-2021), 120 Under 40 will recognize and galvanize the accomplished, inspiring young people who are making a difference in family planning and reproductive health. 120 Under 40 recognizes and highlights the achievements of the next generation of family planning leaders worldwide. It is a project of the Bill & Melinda Gates Institute for Population and Reproductive Health at the Johns Hopkins Bloomberg School of Public Health and is sponsored by Bayer.
Nominees must be 40 years or younger, and must have made significant contributions to family planning at the local or national level in one or more of the following categories: advocacy, programming/program implementation, research, service delivery, demand generation, policy/government or media. To demonstrate the depth and breadth of the family planning community’s cadre of young people, all nominees will be posted on 120under40.org.
These are 4 of the 40 Winners of 2016:
MTV Teen Mom
About 16 million teenage girls (15-19 yrs) give birth each year, accounting for approximately 11% of worldwide births. Adolescent pregnancy is often the result of limited access to school education, information, healthcare and access to contraception vs. a conscious decision. Since 2009, the WCD Partner Coalition and MTV Latin America collaborate to address this issue by focusing on the education, protection and fulfilment of young peoples’ reproductive rights. To help 12-25 year old millennials feel more confident in their sexuality, we’ve created content depicting accurate, credible sex information that encourages them to speak up and share their positive sexual attitudes and behaviors.
households are reached by MTV Latin America across South America
Under the umbrella of World Contraception Day, our Latin American partnership has created a series of vignettes which encourages millennials to participate in a sexual health quiz to test their overall knowledge. In support of the WCD Partners, Bayer also sponsors the global TV franchise, Teen Mom. This reality TV show follows the lives of teen moms from the end of their pregnancy until the early days of motherhood. Each episode highlights the bumpy terrain of adolescence, growing pains, rebellion, and coming of age; all while dealing with being pregnant.
Our partnership starts a conversation, and gives young people the means to inspire their generation to adopt positive sexual attitudes and behaviors.
…Kearney and Levine find that regions with higher audience for ’16 and Pregnant’ and the ‘Teen Mom’ franchise had more of a drop in teenage births. Overall, their statistical analysis concluded that the shows reduced teenage births by 5.7 %, or 20,000 fewer teenage births each year. That’s one birth averted every half hour…
Bayer Creates Health Education Materials for Workplaces
Companies can derive many benefits from healthy workers – from higher productivity and morale to better worker-manager relations. But these benefits only occur at workplaces that make worker health and health promotion a priority. Experience in workplaces has indicated a clear need for easy-to-access, on-demand health information materials. Ours make it easy for workplaces to access and print materials themselves onsite and on demand.