For a better life

Our Brand

 

We want to improve people's lives and make a contribution to society - today and in the future.

At Bayer, we're excited about the future and all its possibilities. Advancing health and nutrition is what we do best and care about most. Because the solutions we create will advance life tomorrow, and help people and the planet to thrive. We believe we must strive for a better tomorrow, so we can all live life to its full potential.

With people living longer and the population growing, everyone wants to stay healthy and have enough to eat. This is a huge challenge for the global community – and it’s what motivates and drives us at Bayer. Every day we put our knowledge and skills to work on behalf of humankind, inventing and delivering products that help make life just a little better. That’s essentially what we’re all about.

We call this:

What Does Our Brand Stand for?

Bayer cross

The Bayer Cross is one of the best-known trademarks in the world. For generations, Bayer has stood for competence, quality and trust.

But there are also other attributes that we associate with our brand:

Optimistic

// Inspiring positivity: yes, we can create a better tomorrow.

Passionate
// Where our sense of duty and enthusiasm combine.

Visionary
// Acting as leader and being confident in driving progress.

These brand attributes guide our look and feel and set our tone of voice - warm, human, confident, dynamic and energetic.

Optimistic, passionate, visionary – the Bayer brand-attributes.
Optimistic, passionate, visionary – the Bayer brand-attributes.
Optimistic, passionate, visionary – the Bayer brand-attributes.
Optimistic, passionate, visionary – the Bayer brand-attributes.
Optimistic, passionate, visionary – the Bayer brand-attributes.
Optimistic, passionate, visionary – the Bayer brand-attributes.

Great Place to Work

Bayer produces and sells a variety of medicines and other products – but none of this would be possible without the great many people who work here.

That’s why it’s important that our staff are happy to remain on board, and that we continue to attract talented new hires with profiles that match Bayer’s aspirations. They also want to know what Bayer stands for – what it’s like to work here, and what we expect from our staff.

At Bayer, people with a passion to innovate get the chance to turn their ideas into reality.