Our Personal Health Commitments

Inspiring Creativity and Improving Health

Two people writing on a whiteboard with sticky notes.

Bayer is proud to have launched the first Global Creative Council in the personal health sector. This initiative is aimed at harnessing the progressive and collective creativity of industry marketing experts to help better educate consumers, enabling them to take care of their own health.


To overcome the perceived lack of creativity in healthcare promotional campaigns, the industry must foster a culture of creativity that will, in turn, drive overall campaign effectiveness and attract new and diverse talent into the industry.


The Creative Council brings together senior leaders from a variety of companies, and focuses on how the creative industry addresses pressing topics such as misconceptions about health, representation in advertising, and brand sustainability.


Senior marketing leaders from top creative agencies and world-renowned brands are volunteering to work with Bayer to enhance creativity and inspire consumers to take better care of their health.


Read about our Commitment to Empower Personal Health

Read about our Commitment to Sustainability


Creative Council Members

Bill Brock​Bill Brock

Founder, AnalogFolk



Rupen Desai
Rupen Desai 

Global CMO, Dole



Remi KentRemi Kent




Tonise PaulTonise Paul

Chairman, Energy BBDO



Miguel SimonsMiguel Simoes

CEO Western Europe, MullenLowe



Sadie ThomaSadie Thoma

Google Director, US Creative Partnerships


Patricia CorsiPatricia Corsi

Council Host, Global Chief Marketing & Digital Officer, Bayer


Amalia ChondromatidouAmalia Chondromatidou

Head of Global Marketing Excellence & Sustainability, Bayer


Rebekka ItenRebekka Iten

EMEA Head of Strategic Operations, Bayer



Jeff JarrettJeff Jarrett

NA Chief Marketing Officer, Bayer



Marcela LopezMarcela López

LATAM Derma Category, Lead & Innovation, Bayer



Eva YaoEva Yao

China Head of Marketing & Innovation, Bayer