Our Strategy

 

Our mission “Bayer: Science For A Better Life” guides our endeavors to address some of today’s most pressing global challenges in health and nutrition through better medicines and a sufficient quantity of high-quality food for a steadily growing and aging population. Together with our partners, we are developing innovative solutions to tackle these challenges and thus improve people’s quality of life.

The Bayer Strategy

We want to safeguard our company’s long-term success in balance with ecological responsibility and societal acceptance. Sustainability is embedded in all our business practices as a fundamental condition for achieving this.

Our Strategic Priorities

1. Positioning businesses to mega-trends: health and nutrition

We provide solutions for two of the most pressing challenges of our times.

2. Steering a leading portfolio: leadership in our relevant markets

We invest in a portfolio of strong, value-generating businesses.

3. Driving value: profitable growth

We increase the value of our businesses in the long-term.

4. Focusing on our strength: innovation

We address unmet societal challenges through innovation.

Our diversified portfolio of Life Science businesses delivers profitable growth. We continuously strive to develop our businesses such that they assume leading positions in the respective industries and segments.

Business Strategies

The development of our businesses is sustained by our core strengths of innovation, customer centricity, quality, process excellence and portfolio management, and by our people.

Bayer's Core Strengths