Our Strategy

 

The steadily growing and aging global population presents fundamental challenges in health care and nutrition. How will we feed up to ten billion people by 2050 while contending with the impact of climate change? How will we ensure quality of life for an ever-increasing number of elderly people?

The Bayer Strategy

These are the challenges that we are looking to address. In line with our corporate purpose “Science for a better life,” we are driving the development of better medicines and the production of high-quality food through innovative solutions. Alongside our goal of achieving economic success, we also seek to make a responsible contribution to the United Nations Sustainable Development Goals of “Good Health and Well-Being” and “Zero Hunger” within the scope of our entrepreneurial possibilities.

We strive to meet our responsibility to the environment and society, and to continuously develop our businesses such that they assume leadership positions in their respective industries and segments to achieve long-term success for our company. We invest in a diversified portfolio of strong businesses that create value. Our efforts are sustained by our employees and our core competencies of innovation, customer focus, quality, process excellence and portfolio management.

Our Strategic Priorities

1. Positioning businesses to mega-trends: health and nutrition
We provide solutions for two of the most pressing challenges of our times.

2. Steering a leading portfolio: leadership in our relevant markets
We invest in a portfolio of strong, value-generating businesses.

3. Driving value: profitable growth
We increase the value of our businesses in the long-term.

4. Focusing on our strength: innovation
We address unmet societal challenges through innovation.

Our diversified portfolio of Life Science businesses delivers profitable growth. We continuously strive to develop our businesses such that they assume leading positions in the respective industries and segments.

Business Strategies of the Segments

The development of our businesses is sustained by our core strengths of innovation, customer centricity, quality, process excellence and portfolio management, and by our people.

Bayer's Core Strengths