Community Impact

Bayer and Luke Bryan Head Back to the Farm in September

Luke Bryan Farm Tour 2024 Graphic

Bayer Again Joins the Luke Bryan Farm Tour as Presenting Sponsor, Continuing its #HerestotheFarmer Campaign in Support of Feeding America®

Five-time Entertainer of the Year Luke Bryan will headline his fifteenth Farm Tour this September and Bayer is returning as the presenting sponsor. The Georgia native will set up stages in the fields of American farms September 20-28, 2024. 


Continuing a partnership that began in 2015, Bayer is once again joining the tour as presenting sponsor and teaming up with Luke to help honor America’s farmers for providing us with access to critical health and nutrition through its #HerestotheFarmer campaign.


The campaign supports Bayer’s vision of Health for All, Hunger for None and asks fans to join in by using #HerestotheFarmer on their social media channels now through November 30, 2024.


As part of the initiative, Bayer will donate up to 1 million meals to people in need through Feeding America®. Since the partnership’s inception, 7 million meals have been donated and more than $180,000 has gone to Feeding America member food banks and local farmers at each of the tour cities.

Luke Bryan Head Shot
One of the reasons we created these Farm Tour shows - to bring the big-city tour to the people. These nights are one-of-a-kind and we really enjoy getting to know the farmers and their families, love the whole atmosphere of playing on these incredible farms and watching entire communities come together and get excited about these shows.
Luke Bryan
Five-time Entertainer of the Year
A Look Back at past tours

Luke Bryan Farm Tour

Luke Bryan Farm Tour