Bayer and Luke Bryan Bring #HerestotheFarmer to Fall 2026 Farm Tour with New FFA Challenge
After a successful West Coast run earlier this year, Bayer and Luke Bryan are carrying that momentum into the fall with four additional Luke Bryan Farm Tour stops across the country.
Five-time Entertainer of the Year Luke Bryan will headline his 17th Farm Tour in 2026 and Bayer is returning as the presenting sponsor. After Luke brought the Farm Tour to the West Coast earlier this year, Bayer is continuing that momentum this fall with additional tour stops across the country in Pennsylvania, Ohio, Indiana, and Michigan.
The 2026 fall Luke Bryan Farm Tour schedule includes:
- Sept. 17 – 1846 Farms, Latrobe, PA
- Sept. 18 – Miller Family Farm, Millersport, OH
- Sept. 19 – Prairie View Farms, Brookston, IN
- Sept. 20 – John Schaendorf Dairy, Allegan, MI
Since 2015, Bayer and Luke Bryan have partnered to celebrate America’s farmers and recognize the vital role they play in delivering food, nutrition, and agricultural strength to communities across the country. Through Bayer’s #HerestotheFarmer campaign, the partnership continues to honor the people behind agriculture while helping support families facing hunger.
The campaign reflects Bayer’s mission of Health for All, Hunger for None and invites fans to show their support for farmers by sharing #HerestotheFarmer across social media.
As part of the initiative, Bayer will donate up to 1 million meals to people in need through Feeding America. Since the partnership began, 11 million meals have been donated, and more than $180,000 has gone to Feeding America member food banks and local farmers in tour communities.
2026 “SIGNS OF 1776” FFA CAN DO Challenge
Building on the energy and success of the California program earlier this year, Bayer, Luke Bryan, and the Future Farmers of America are launching the 2026 “SIGNS OF 1776” FFA CAN DO Challenge for the fall tour.
The patriotic contest invites FFA chapters to collect donated canned goods and other non-perishable food items from chapter members and use them to build creative, patriotic-themed structures. Chapters will then post a well-lit photo of their creation to their official chapter Instagram page.
The challenge combines creativity, service, and agricultural pride while helping support local communities, as the collected food items will be donated to local food banks after the contest.
One grand prize will be awarded. The winning chapter will receive a $1,000 donation to its school or official chapter account. In addition, the winning chapter will receive thirty (30) general admission tickets to the Luke Bryan Farm Tour concert in its state, along with a possible backstage meet and greet with the country music superstar.
