Bayer’s attractiveness as an employer is again apparent from this year’s rankings published in Wirtschaftswoche magazine. Bayer is the most popular industrial company for scientists. Nearly 22,000 students were asked to choose their "ideal employer" from a list of 130 companies, with each respondent having up to five votes. Of the more than 5,000 students of science subjects who took part in the survey, 18.1 percent voted for Bayer, making it the third-most-admired employer and the most popular industrial company of all. Only the Max-Planck-Gesellschaft and the Fraunhofer-Gesellschaft received an even larger numbers of votes. This means Bayer improved by 3.5 percentage points compared with the 2010 survey, maintaining a clear lead over the fourth-most-popular company, BASF, which scored 12.4 percent.
It was the tenth time that Wirtschaftswoche had published its list of the employers most favored by German students. The survey was carried out by consultants Universum Communications in conjunction with the market research team of Access Kelly OCG in Cologne. A total of nearly 22,000 students at 103 German universities were polled, including more than 5,000 prospective scientists.