Mission & Values

Our mission “Bayer: Science For A Better Life“

Bayer is an innovation company with a long tradition of research. By applying science to the major global challenges, we deliver innovations that address unmet customer and market needs.

Our focus on innovation is the key to maintaining or gaining a leading position in every market in which we operate. It is also the foundation for improving the lives of many millions of people:

  • We help patients around the world by preventing, alleviating and curing diseases as well as improving diagnosis.
  • We ensure a sufficient supply of high-quality food, feed and fiber.
  • We make significant contributions in the fields of energy and resource efficiency, mobility and home living – to name just a few.

By working sustainably and accepting our role as a socially and ethically responsible corporate citizen – and by committing to our Bayer values – we create benefits for the communities in which we live.

 

Science For A Better Life: this is the promise we all give to our stakeholders.

Our values

Unsere Werte Wille zum Erfolg Engagierter Einsatz für unsere Aktionäre, Geschäftspartner, Mitarbeiter und die Gesellschaft Integrität, Offenheit und Ehrlichkeit Respekt gegenüber Mensch und Natur Nachhaltigkeit unseres Handelns

Bayer’s corporate culture is an important factor in the company’s success. Central to this culture are our values: Leadership, Integrity, Flexibility and Efficiency, summarized by the term LIFE.

They provide us with guidance for our daily work as we seek solutions to the major challenges of our time, in line with our mission statement “Bayer: Science For A Better Life.”

Leadership

  • Be passionate for people and performance
  • Show personal drive, inspire and motivate others
  • Be accountable for actions and results,
    successes and failures
  • Treat others fairly and with respect
  • Give clear, candid and timely feedback
  • Manage conflicts constructively
  • Create value for all our stakeholders

Additional examples for managers with personnel responsibility 

  • Provide clarity and direction
  • Think and act strategically
  • Demand and recognize performance
  • Ensure employability of staff by developing and coaching
  • Build a strong and diverse talent pipeline

Integrity

  • Be a role model

  • Comply with laws, regulations and good business practices

  • Trust others and build trustful relationships

  • Be honest and reliable

  • Listen attentively and communicate appropriately

  • Ensure sustainability: balance short-term results
    with long-term requirements

  • Care about people, safety and the environment

Flexibility

  • Drive change actively

  • Be ready to adapt to future trends and needs

  • Challenge the status quo

  • Think and act with customers in mind

  • Seek out opportunities and take calculated risks

  • Be open-minded

  • Embrace lifelong learning

Efficiency

  • Manage resources smartly

  • Focus on activities that create value

  • Do things simply and effectively

  • Deliver with appropriate costs, speed and quality

  • Speed up good decision-making

  • Be accountable for consistent execution

  • Collaborate for better solutions

Last updated: February 22, 2013  Copyright © Bayer AG
http://www.bayer.com