Mission & Values

Our mission “Bayer: Science For A Better Life“

Bayer is a global enterprise with core competencies in the fields of health care, agriculture and high-tech polymer materials. As an innovation company, we set trends in research-intensive areas. Our products and services are designed to benefit people and improve their quality of life. At the same time we aim to create value through innovation, growth and high earning power.

Science For A Better Life
  • Throughout the world we are preventing, alleviating or curing diseases and improving diagnostic techniques.
  • We are helping to provide an adequate supply of high-quality food, feed and plant-based raw materials.
  • Our high-tech polymer materials are making significant contributions in a variety of areas such as energy and resource efficiency, mobility, construction and home living.

We have spent many decades laying the foundations for achieving these goals and are the only global company to combine expertise in human, animal and plant health and in high-tech polymer materials. Our focus on innovation is the key to maintaining or achieving leadership positions in all of our markets. It is also about creating value – for our customers, stockholders and employees, while at the same time considering the needs of other stakeholders in society.

Our values

Unsere Werte Wille zum Erfolg Engagierter Einsatz für unsere Aktionäre, Geschäftspartner, Mitarbeiter und die Gesellschaft Integrität, Offenheit und Ehrlichkeit Respekt gegenüber Mensch und Natur Nachhaltigkeit unseres Handelns

We are committed to operating sustainably and addressing our social and ethical responsibilities as a corporate citizen. Our Bayer values of Leadership, Integrity, Flexibility and Efficiency – represented by the acronym LIFE – guide our actions as we work to accomplish our mission “Bayer: Science For A Better Life.”

Leadership

  • Be passionate for people and performance
  • Show personal drive, inspire and motivate others
  • Be accountable for actions and results,
    successes and failures
  • Treat others fairly and with respect
  • Give clear, candid and timely feedback
  • Manage conflicts constructively
  • Create value for all our stakeholders

Additional examples for managers with personnel responsibility 

  • Provide clarity and direction
  • Think and act strategically
  • Demand and recognize performance
  • Ensure employability of staff by developing and coaching
  • Build a strong and diverse talent pipeline

Integrity

  • Be a role model

  • Comply with laws, regulations and good business practices

  • Trust others and build trustful relationships

  • Be honest and reliable

  • Listen attentively and communicate appropriately

  • Ensure sustainability: balance short-term results
    with long-term requirements

  • Care about people, safety and the environment

Flexibility

  • Drive change actively

  • Be ready to adapt to future trends and needs

  • Challenge the status quo

  • Think and act with customers in mind

  • Seek out opportunities and take calculated risks

  • Be open-minded

  • Embrace lifelong learning

Efficiency

  • Manage resources smartly

  • Focus on activities that create value

  • Do things simply and effectively

  • Deliver with appropriate costs, speed and quality

  • Speed up good decision-making

  • Be accountable for consistent execution

  • Collaborate for better solutions

Last updated: September 19, 2014 Copyright © Bayer AG
http://www.bayer.com