Mission & Values

Our mission “Bayer: Science For A Better Life“

Bayer is a world-class innovation company with a 150-year history. Our scientific successes are intended to help improve people’s lives. At the same time, our innovations form the basis for sustainable and profitable business activity and are the key to maintaining or achieving leadership positions in all of our markets.

Our products are helping to address some of today’s biggest challenges, including global population
growth, an aging society and the need to make efficient – and, wherever possible, sustainable – use of
natural resources.

Science For A Better Life
  • We are improving people’s quality of life by preventing, alleviating or curing diseases.
  • We are helping to provide an adequate supply of high-quality food, feed and renewable plant-based
    raw materials.
  • Our high-tech polymer materials are making significant contributions in areas such as energy and resource efficiency for mobility, construction and home living.

In line with our mission “Bayer: Science For A Better Life,” we aim to improve people’s quality of life.
For this endeavor, we focus on our core competency of developing and successfully commercializing
innovative products and solutions based on scientific knowledge.

Entire Focus on Life Science Businesses

Bayer in future will focus entirely on the Life Science businesses – HealthCare and CropScience – and
intends to float MaterialScience on the stock market as a separate company by mid-2016 at the latest.
This move is designed to give MaterialScience direct access to the capital market for the continued
development of its business. MaterialScience will align its organizational and process structures and
corporate culture with its own industrial environment and business model in order to become a leading
polymers company.

Our Values

Unsere Werte Wille zum Erfolg Engagierter Einsatz für unsere Aktionäre, Geschäftspartner, Mitarbeiter und die Gesellschaft Integrität, Offenheit und Ehrlichkeit Respekt gegenüber Mensch und Natur Nachhaltigkeit unseres Handelns

We are committed to operating sustainably and addressing our social and ethical responsibilities as a corporate citizen. Bayer’s values play a central role in our daily work and are intended to guide us in fulfilling our mission. These values are represented by the word LIFE: Leadership, Integrity, Flexibility, Efficiency.


These values apply to everyone at Bayer and are firmly integrated into our global performance management system for managerial employees. Our value culture ensures a common identity within the
enterprise across national boundaries, management hierarchies and cultural differences.

Leadership

  • Be passionate for people and performance
  • Show personal drive, inspire and motivate others
  • Be accountable for actions and results,
    successes and failures
  • Treat others fairly and with respect
  • Give clear, candid and timely feedback
  • Manage conflicts constructively
  • Create value for all our stakeholders

Additional examples for managers with personnel responsibility 

  • Provide clarity and direction
  • Think and act strategically
  • Demand and recognize performance
  • Ensure employability of staff by developing and coaching
  • Build a strong and diverse talent pipeline

Integrity

  • Be a role model

  • Comply with laws, regulations and good business practices

  • Trust others and build trustful relationships

  • Be honest and reliable

  • Listen attentively and communicate appropriately

  • Ensure sustainability: balance short-term results
    with long-term requirements

  • Care about people, safety and the environment

Flexibility

  • Drive change actively

  • Be ready to adapt to future trends and needs

  • Challenge the status quo

  • Think and act with customers in mind

  • Seek out opportunities and take calculated risks

  • Be open-minded

  • Embrace lifelong learning

Efficiency

  • Manage resources smartly

  • Focus on activities that create value

  • Do things simply and effectively

  • Deliver with appropriate costs, speed and quality

  • Speed up good decision-making

  • Be accountable for consistent execution

  • Collaborate for better solutions

Last updated: April 20, 2015 Copyright © Bayer AG
http://www.bayer.com