Strategy

Sustainability: part of our corporate strategy

For Bayer, sustainability means shaping the future successfully. As part of the corporate strategy, it is an integral part of our day-to-day work routines. That’s what our mission “Bayer: Science For A Better Life” is all about.

Hardly any other company boasts a comparable level of expertise in the promotion of human, animal and plant health while also playing a leading role when it comes to high-quality materials. By applying our scientific know-how, we deliver innovations that help meet the global challenges of our time.

Our sustainability strategy

Our corporate strategy complies with the principles of sustainability in fulfilling our mission. Our objective is to safeguard and boost the company’s success, creating entrepreneurial value while also respecting social values. We are developing products now that will be of great social benefit in the future and are safe in both manufacture and application. This is the only way to generate sustainably profitable growth and secure our future business success. Sustainability thus makes economic sense for the company. It does not play an isolated role at Bayer but forms an integral part of our corporate strategy in the same way as the areas of research or human resources.

The focus of our sustainability strategy is on

  • responsible business practices that reduce our business risks and
  • our own innovative strength that both opens up new business opportunities for us and enables us to generate economic, ecological and social benefit.
Bayer's sustainability strategy

We realize at four levels our goal of balancing ecological and social responsibility with corporate interests.

Read more about our sustainability strategy in our Sustainable Development Report 2012.

Last updated: May 7, 2013  Copyright © Bayer AG
http://www.bayer.de