Strategy
Our sustainability strategy
We are convinced that Bayer can only be commercially successful over the long term if we balance economic growth with ecological and social responsibility. Bayer regards itself as a member of society and believes it needs society’s long-term acceptance to be able to act entrepreneurially. We allow ourselves to be guided by long-term values in the implementation of our sustainability strategy.
In our mission “
Bayer: Science For A Better Life” we summarize what we stand for as a company: innovative solutions to socially relevant problems. Our new values concept
LIFE combines innovative performance with the personal actions of each employee, thus providing orientation for our everyday business. Our mission and our values concept serve as the basis for our sustainable activity. We have summarized the guiding ideas in the
Bayer Sustainable Development Policy, which forms the basis for a common understanding of sustainability at Bayer.
Strategic sustainability at four levels
Our sustainability strategy supports on four levels our objective of balancing ecological and social activities with the interests of our company. We comment on all four levels in detail in the following pages, as well as in the focus issue articles and our performance report.
The four levels of our sustainability strategy are:
We realize at four levels our goal of balancing ecological and social responsibility with corporate interests.
1. Dialogue and commitment: We take account in our sustainability strategy of the expectations of our stakeholders. This basic understanding also applies to our employee relations and the discourse between industry, academia and politicians. In addition, it includes our social commitment.
2. Responsible business practices: Core aspects are compliance, a responsible human resources policy, product stewardship, issues of safety and health maintenance, and sustainable supplier management.
3. Integrating sustainability into our business: The sustainability strategy is accepted by all areas of the company, integrated into their business activities and implemented. Our innovations and products in particular make it an integral component of our business activities.
4. Social challenges (relevant sustainability issues): Our Sustainability Program – close to our products – comprises solutions to major social challenges such as sustainable health care provision, high-quality nutrition for a growing population, and climate and resource protection. Our nine lighthouse projects illustrate particularly clearly the core of our strategy.