Strategy

Sustainability: part of our corporate strategy

To Bayer, sustainability basically means future viability and it forms an integral part of our business strategy. We are convinced that we can only achieve lasting commercial success if we balance economic growth with ecological and social responsibility.

Responsible business practices are the foundation of the Bayer Group‘s sustainable alignment. We can identify and mitigate risks at an early stage by implementing this alignment in the areas of compliance (e.g. anti-corruption and responsible marketing), human resources policy, product stewardship, health, environmental protection and safety, and supplier management. This is one of the key requirements for society’s acceptance of our business. On this basis, we aim to contribute to overcoming global challenges with our innovations, and in so doing develop additional business opportunities.

Our Sustainability Strategy

Our corporate strategy complies with the principles of sustainability in fulfilling our mission. Our objective is to safeguard and boost the company’s success, creating entrepreneurial value while also respecting social values. We are developing products now that will be of great social benefit in the future and are safe in both manufacture and application. This is the only way to generate sustainably profitable growth and secure our future business success. Sustainability thus makes economic sense for the company. It does not play an isolated role at Bayer but forms an integral part of our corporate strategy in the same way as the areas of research or human resources.

The focus of our sustainability strategy is on

  • responsible business practices that reduce our business risks and
  • our own innovative strength that both opens up new business opportunities for us and enables us to generate economic, ecological and social benefit.
Bayer's sustainability strategy

We realize at four levels our goal of balancing ecological and social responsibility with corporate interests.

Last updated: March 24, 2014 Copyright © Bayer AG
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