3.11.2022- See how innovative solutions are changing the lives of people around the world.
"Digital for Life Science" is the slogan for the new image and recruitment campaign of Digital Hub Warsaw, which employs IT professionals. The communication activities are intended to show how innovative solutions, created by Bayer employees, can change medicine, agriculture and really improve the quality of people's lives. To become part of this change, all you have to do is join the Digital Hub Warsaw team.
The campaign also aims to build brand awareness among experts dealing with new technologies, which is why, among other things, podcasters have been engaged to introduce Bayer's large-scale projects at Digital Hub Warsaw. Activities also include a display campaign, spots on the VOD platform, publications in industry portals and social media activities.
The campaign's slogan "Digital for Life Science" and the prepared creations emphasize that digital technologies are used to create innovative IT solutions in Bayer's core business areas, which have a real impact on improving the lives of people around the world. Key Bayer customers using the solutions designed by the Digital Hub Warsaw team include doctors, pharmacists and farmers around the world.
- This campaign is meant to show the innovation and professionalism that are present in everything we do. But that's not all. We also want to emphasize that DHub Warsaw is a modern structure, employing the greatest experts in various fields. Thanks to our data, advanced technology and qualified staff, we have a unique opportunity to effectively create solutions that help solve the real challenges that the modern world is currently facing," says Boguslaw Tobiasz, Head of Digital Hub Warsaw
DHub Warsaw is an integral part of the global organization that focuses on accelerating digital transformation at Bayer. The company works closely with Bayer's other IT centers in Germany, the US and other countries. The greatest resource of this IT hub is its well-qualified staff, who co-create breakthrough technology solutions. Both Polish and foreign experts work here. Among the specialists are people with academic degrees (6% of the team), but also employees from other countries - Belarus, Taiwan, India, Belarus, Ukraine and the US. (14% are foreigners). One of the company's key values is gender diversity, which is why as many as 30% of employees are women.
DHub Warsaw employs, among others: software and data engineers, analysts, professionals in the fields of machine learning, artificial intelligence, cloud solutions engineering and many others. Employees can count on flexibility in terms of the form of work (traditionally from the office or hybrid), independence, constant development of competencies and work in the atmosphere of a modern startup. It is in vain to look for hierarchy and established structures here. Digital Hub Warsaw relies on creativity, individualism, breaking the usual patterns and thinking "out of the box".
The Cape Morris agency was responsible for the creations, production of the campaign and media buying and planning.
For more on DHub Warsaw, visit www.bayer.com
About Bayer
Bayer is a multinational company focused on the Life Sciences areas of health care and food production. Its products and services aim to benefit people and the planet by supporting efforts to overcome the major challenges of a growing and aging global population. Bayer is committed to sustainable development and making a positive impact through its operations. At the same time, the Group aims to improve profitability and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality around the world. In fiscal 2021, the Group employed about 100,000 people and had sales of €44.1 billion. Research and development expenses - before extraordinary items - amounted to €5.3 billion. For more information, visit www.bayer.com
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