As part of Bayer’s corporate strategy, sustainability is firmly established at Board level. Professor Wolfgang Plischke is the member of the Board of Management responsible for Technology, Innovation and Sustainability – and is thus the company’s Chief Sustainability Officer.
The sd Committee maintains close contacts with other Bayer bodies such as the committees for Health, Safety, Environmental Protection, Quality (hseq); Innovation; Industrial Operations; Technology; and Public and Governmental Affairs. Key strategic issues for the company are discussed and strategies are developed for the future. Targeted dialogue events on specific issues with well-known external stakeholders provide fresh impetus for further strategic development.
Targets and performance indicators help us to operationalize the sustainability-related elements of the corporate strategy and monitor their success. Our ambitious targets up to 2015, which we set in 2011, start with the value-added chain.
In 2012 we also initiated a process to improve our evaluation of direct and indirect social value added. Unlike clearly measurable, quantitative management targets, much of our contribution to society can still not be recorded quantitatively. The objective is to develop a tool that can be used to improve our evaluation of our contribution to the “Better Life” component of our mission and make it more visible than before.
In addition to these Group-wide committees and targets, our subgroups, regions and countries have created organizational structures focused on specific relevant issues, targets and measures. An overview of the development of sustainability at Bayer can be found online.
Read more about our sustainability management in our Sustainable Development Report 2012.