Zoom imagePharmacist Lulu Amakelesch (right) explains the use of a contraceptive to Tizita Getachew (left). In 2010, Bayer introduced an oral contraceptive at a reduced price in Ethiopia in collaboration with the U.S. Agency for Internationnal Development (USAID).
The challenge is to keep costs under control while at the same time securing high-quality medical care and safeguarding the innovative strength of the pharmaceutical sector. As a pharmaceutical company Bayer has a view on how this can be achieved.
Further reading on
Bayer HealthCare policy.