Dak Lak, Vietnam - May 28, 2025 – In celebration of the 50^th anniversary of diplomatic relations between Vietnam and Germany, Bayer proudly highlights its Better Life Farming (BLF) initiative alongside key partners including the Dak Lak Agricultural Extension Center (AEC), Netafim, Yara, Simexco and the Western Highlands Agriculture & Forestry Science Institute (WASI) in Dak Lak, Central Highlands, Vietnam. The event was honored by the special visit of German Consul General Dr. Josefine Wallat, who emphasized the importance of sustainable agricultural practices and the role of partnerships in addressing global challenges.

Launched in 2024, the initial phase of Bayer's Better Life Farming project focuses on supporting coffee and durian smallholder farmers, facilitating their transition toward innovative and regenerative agricultural practices. By providing access to innovative one-stop solution hubs and advisory services, the project aims to enhance farmers' livelihoods sustainably and transform the community in the backdrop of global warming.

During her visit, Dr. Wallat engaged with local farmers and agricultural value chain partners to understand the challenges posed by climate change, market linkages, and how the BLF initiative is providing comprehensive solutions to support the coffee and durian farming sectors. Vietnam is among the countries most affected by climate change, with extreme weather conditions severely impacting crop health and necessitating effective pest and disease management. Integrated management programs are crucial, including the application of advanced crop protection against pests, fungi and weeds; root care; soil nutrition optimization; precision irrigation. Key industry partners in both the public and private sectors play an essential role in these interventions.

As part of its commitment to empowering women in agriculture, Bayer has introduced the Women Ambassador in Sustainable Coffee Cultivation Community. This program, jointly supported by the Dak Lak Agricultural Extension Center and Simexco Dak Lak LTD, a leading Vietnam coffee exporter, connects women farmers with essential agronomic and healthcare knowledge.

According to Ms. Hoang Thi Ai Lien, Deputy Director of the Dak Lak Agricultural Extension Center, the province currently cultivates over 214,000 hectares of coffee, generating income for more than 300,000 farming households, with over 70% of agricultural labor being women. However, despite their significant involvement, women often lack decision-making power in agricultural activities.

By equipping women farmer with the tools and resources needed to thrive in their farming businesses, this initiative not only enhances their productivity but also fosters community transformation. Empowering women leads to improved agricultural practices, increased family incomes, and better health and education outcomes for their children, ultimately contributing to the sustainable development of local communities.

“Our overarching objective is to position the Dak Lak coffee brand as one that is widely known and respected, not just for its exceptional quality and taste, but also for its embodiment of responsible, equality, and sustainable practices. ” Ms. Lien commented during the launch of the Women Ambassador in Sustainable Coffee Cultivation Community.

“Bayer is dedicated to fostering sustainable agriculture and supporting local communities,” said Maximillian Rummert, Managing Director of Bayer Vietnam. “Our initiatives not only enhance productivity but also contribute to the well-being of farmers and their families. As we celebrate 50 years of diplomatic ties between Vietnam and Germany, we are proud to play a role in advancing Vietnam's agricultural sector and promoting sustainable development.”

Dr. Wallat stated, “The partnership between Vietnam and Germany has grown stronger over the years. We are committed to enhancing our collaboration in various sectors, including agriculture, to address the challenges we face together. Fifty years mark a strong milestone, and we are delighted to see how German businesses contribute to the sustainable economic and community transformation in Vietnam.”

"At Bayer, we believe that sustainable agriculture is not just a necessity but a shared responsibility. We are committed to supporting the government's action plan for agricultural development, focusing on innovation and sustainability during 2012 - 2030, with a visionary outlook towards 2050. Together, we can cultivate a resilient agricultural sector that meets the needs of today while preserving our resources for future generations.", added by Kg Krishnamurthy, Country Commercial Lead at Crop Science division, Bayer Vietnam.

The 50^th anniversary of diplomatic relations between Vietnam and Germany is being celebrated with various cultural, political and economic events, showcasing the deep connections and collaborative spirit that have developed over the decades. Bayer’s initiatives exemplify the successes of this relationship among others and underscore the potential for further strengthening the Vietnam-Germany friendship and exploring future collaborations across multiple sectors.