Vietnam, August 15, 2022 - Elevit, a prenatal multivitamin brand of Bayer, launched Every Beginning campaign in Vietnam, to provide moms access to essential nutrients and give every baby the best start in life. In the initial phase, the campaign will introduce a brand purpose platform to build a community of connected parents and parents-to-be to share their experiences from pregnancy. This campaign demonstrates Bayer’s commitment to prenatal care for a healthier pregnancy as well as supporting general health and wellbeing of women.
The first 1,000 days from pregnancy through age two are critical for a child’s growth and development. This crucial period is when a child’s brain begins to develop and when the foundations of their lifelong health are built1. The right nutrition and care during the 1,000-day window shapes the baby's ability to grow, learn, and thrive – not only now but for their whole life2.
On a related note, the World Health Organization reports that malnutrition impacts the development of an estimated 149 million children under the age of five globally3. In Vietnam, the prevalence of mothers not meeting the national recommendations for essential micronutrient intake was on average over 50%4. A survey conducted by the Vietnam National Institute of Nutrition also showed that the red blood cell (RBC) folate levels were low in 63% of women . Vietnam also reported a high prevalence of maternal anemia (37%).6