Our Purpose and Values
At Bayer, we're excited about the future and all its possibilities. Advancing health and nutrition is what we do best and care about most. Because the solutions we create will advance life tomorrow, and help people and the planet to thrive. We believe we must strive for a better tomorrow, so we can all live life to its full potential.
With people living longer and the population growing, everyone wants to stay healthy and have nutritious food to eat. This is a huge challenge for the global community – and it’s what motivates and drives us at Bayer. Every day we put our knowledge and skills to work delivering products that help make life just a little better. That’s essentially what we’re all about.
Living Our LIFE Values
Our corporate values guide us in our daily activities. Represented by the acronym LIFE (Leadership, Integrity, Flexibility and Efficiency), these values apply to all employees at Bayer and are firmly integrated into our employee performance appraisals. Every year, Bayer employees who demonstrate and live one of the LIFE values can be nominated for the opportunity to represent Canada at the global LIFE awards. Our value culture ensures a common identity throughout the organization and across the divisions from coast to coast.
- Be passionate for people and performance
- Show personal drive, inspire and motivate others
- Be accountable for actions and results, successes and failures
- Treat others fairly and with respect
- Give clear, candid and timely feedback
- Manage conflicts constructively
- Create value for all our stakeholders
- Be a role model
- Comply with laws, regulations and good business practices
- Trust others and build trustful relationships
- Be honest and reliable
- Listen attentively and communicate appropriately
- Ensure sustainability: balance short-term results with long-term requirements
- Care about people, safety and the environment
- Drive change actively
- Be ready to adapt to future trends and needs
- Challenge the status quo
- Think and act with customers in mind
- Seek out opportunities and take calculated risks
- Be open-minded
- Embrace lifelong learning
- Manage resources smartly
- Focus on activities that create value
- Do things simply and effectively
- Deliver with appropriate costs, speed and quality
- Speed up good decision-making
- Be accountable for consistent execution
- Collaborate for better solutions
