Privacy Statement

Last updated: May 1, 2024

1. General Information

This Privacy Statement outlines how Bayer Inc. (“Bayer”, “we”) collects, uses, discloses or otherwise processes the personal information of Healthcare Professionals, Patients and Business Partners (collectively, "you", "your").

Personal informationmeans any information that relates to a natural person and that, alone or in combination with other information, directly or indirectly allows that person to be identified. 

Business Partner” refers generally to individuals who engage with Bayer, but are not Patients or Healthcare Professionals, including Bayer’s customers, vendors and other business partners.

Healthcare Professionals” include physicians, pharmacists, researchers, nurses, and other healthcare professionals that engage with Bayer, including our products and services. 

"Patient" means patients of Healthcare Professionals.

"Services" means Bayer's products and services, including:

  • our websites, online services, systems and tools (the "Website"),
  • our pharmaceutical and life science products and services, and
  • online and offline activities through which we engage with you in relation to Bayer’s products and services.

This Privacy Statement applies with respect to your interactions with Bayer, both online and off-line, in relation to the Services, including:

  • via the Website,
  • through other online activities involving Bayer’s products and services, such as when you contact us or consent to be contacted by us electronically, and
  • through offline activities, such as when you call us or interact with Bayer in person, for instance, at an industry event or at a place of business. 

This Privacy Statement also provides details about how you can exercise your privacy rights.

This Privacy Statement does not apply to Bayer CropScience Canada or Bayer’s US and Canada Technology Use Guides, which have their own privacy statements, located https://www.cropscience.bayer.ca/privacy-statement and https://tug.bayer.com/privacy-statement/.

Our Website may be linked from another website or have links to other websites such as social media platforms. This Privacy Statement does not cover, and we are not responsible for, the privacy policies and practices of other third-party websites, including from any provided links. If you would like information on any other party’s privacy policy, you should contact that party directly, and we encourage you to do so.

Should you have questions or queries regarding the processing of your personal information, please contact our Privacy Officer at privacycanada@bayer.com or the other contact details provided below. 

You can navigate to any of the sections in this Privacy Statement by using the links below:

1. General Information

2. Consent

3. Processing of Information Related to the Website

4. Processing of Information of Healthcare Professionals

5. Processing of Information of Patients

6. Processing of Information of Business Partners

7. Retention

8. Sharing Personal Information and Recipients of Personal Information

9. Transfers of Information to Other Jurisdictions

10.  Protection of Personal Information

11. Automated Decision Making

12. Minors

13. Obligation to Provide Personal Information

14. Your Privacy Rights

15. Contact us

16. Changes


 

2. Consent

We will collect, use or disclose your personal information only with your consent, or where we are permitted or required by law to do otherwise.

In some cases, particularly where the personal information is sensitive personal information (for instance, health and financial data, ethnic and racial origins, political opinions, genetic and biometric data, an individual’s sex life or sexual orientation, and religious or philosophical beliefs will almost always be considered sensitive), we will ask you for your express consent. You provide express consent by making a positive indication you consent. For instance, you may provide your signature, check a box, click a button or make some other affirmative action. 

Not all consent is express. In some cases, we are permitted to imply your consent or the law presumes that you have consented. For example, where we provide you with a description of how we will handle your information and you elect to provide it to us, we are allowed to imply or presume consent to the use and disclosure of your personal information for the purposes it was collected and of which you were informed.

By using this Website or other Services and by voluntarily submitting your personal information to us, you are consenting to Bayer using your personal information in the ways set out in this Privacy Statement. If you do not agree with how we process your personal information, please do not use our Services.

If you are a Healthcare Professional submitting the personal information of others, such as Patients, you are responsible for obtaining Patients' appropriate and valid consent to the disclosure of their information to Bayer, as may be required by law.

Your consent will remain valid for the period necessary to achieve the purposes for which it was collected and in accordance with our retention policies, unless you withdraw your consent before that time. In rare cases, we are not required to obtain consent to use your personal information. We may use your personal information without consent where authorized by law. 

3. Processing of Information Related to the Website

Whether you are a Healthcare Professional, Business Partner or Patient, when you use the Services provided on this Website, we will process your personal information. 

The way in which Bayer will process your personal information will vary based on how you engage with the Website and Services. This section explains the different ways in which Bayer processes personal information for the operation of the Services provided on this Website. Note that there are also rules about what you may or may not do on our Website, and these are set out in our conditions of use [https://www.bayer.com/en/ca/canada-general-conditions-of-use].

3.1 Website: Personal Information You Provide to Us

Bayer will collect personal information when you provide it to us via the Website, including through your use of our online forms, surveys, or when you otherwise contact us. You are not required to provide personal information as a condition of using our Website, except as may be necessary to provide you a product or service at your request.

3.2 Website: Automatically Collected Information

Like many websites, Bayer automatically collects certain technical data when you visit and use our website. Whenever you access our Services, you automatically transfer personal information to our servers for technical reasons. This automatically captured data may include:

  • IP address of the requesting device;
  • Date and time of your access;
  • Name and URL of the retrieved file;
  • Transferred data volume;
  • Access status (file transferred, file not found, etc.);
  • Identification data of the browser, language settings, and operating system used;
  • Name of the provider of user's internet access; and
  • Website from which access is made.

We collect this data for the purpose of presenting our Website and to ensure its technical stability and security, including to help us diagnose problems with our main computers, to administer the Website and system, to report aggregated information to our partners, to assist in marketing practices and to audit the use of our Website. 

This automatically collected data may be combined and enriched with other identifiable information collected from other sources. 

This section explains the different circumstances in which Bayer may use or disclose your personal information for the operation of the Services provided on this Website.   Additional information regarding Bayer’s use of cookies is provided in Section 3.3 – Website: Information About Cookies.

Purpose

Information 

Details of Processing

Operation of our Website

Cookies and technical data, including

  • IP address of the requesting device;
  • Date and time of your access;
  • Name and URL of the retrieved file;
  • Transferred data volume;
  • Access status (file transferred, file not found, etc.);
  • Identification data of the browser, language settings, and operating system used;
  • Name of the provider of user's internet access; and
  • Website from which access is made.

We use technical data collected via the Website for the purpose of presenting the Website and to ensure its technical stability and security, including to:

  • Help us diagnose problems with our main computers;
  • Administer the Website and system;
  • Report aggregated information to our partners;
  • Assist in marketing practices; and 
  • Audit the use of our Website. 

This automatically collected data may be combined and enriched with other identifiable information collected from other sources. 

We do not normally link IP addresses to anything personally identifiable. In limited circumstances, we may use IP addresses to help us identify you when we feel it is necessary to enforce compliance with our General Conditions of Use or to protect our Services, Website, users or others

 

Personalize Website Experience

Cookies and technical data, including:

  • demographic, 
  • profile, 
  • region, 
  • contact information, and
  • preferences.

We use information collected through cookies in order to provide you a more personalized experience on our Website and deliver content more relevant to your interests. This is done using targeting cookies. For further details on the targeting cookies used on our Website, see Section 3.3.3 -Which Cookies Are Used, For What Purposes, And What Are My Options?.

Website Usage Analytics 

Cookies and technical data, including:

  • How often you visit our Website, 
  • Which pages and features you frequent, and
  • Aggregated use and performance data, and
  • Other anonymous or aggregate information.

 

Bayer uses third-party analytics service providers to help better understand how visitors use our website. For further details on the specific targeting cookies and tracking technologies used on our Website, see Section 3.3.3 - Which Cookies Are Used, For What Purposes, And What Are My Options?.

These technologies may record information such as how often you visit our Website, which pages and features you frequent, and aggregated use and performance data. This data may be aggregated and analyzed to help Bayer provide you with a better online experience.

Through the use of cookies and other technologies, Bayer and our third-party service providers on our behalf, may analyze certain data to develop insights to optimize our advertising and marketing programs to deliver ads which may be of interest to you. 

You may delete or opt-out of this tracking and analysis at any time by altering your cookie settings and/or deleting cookies. For more information on how to manage your cookie preferences, see Section 3.3.3 - Which Cookies Are Used, For What Purposes, And What Are My Options?.

Interest-based advertising

Cookies and technical data, including:

  • Website usage information,
  • demographic, 
  • profile, 
  • region, 
  • contact information, 
  • preferences; and

Other personal information you provide to Bayer directly.

Personal information collected directly from you may be combined with technical data collected via cookies. Together, we may use this data to target advertisements to ranges of groups and demographics, using a third-party service provider, such as Google Analytics. For further details on the specific service providers whose tracking technologies are used on our Website, see Section 3.3.3 - Which Cookies Are Used, For What Purposes, And What Are My Options?.

We may share aggregated sets of data with a third party to assist in providing ads we feel may be relevant to you on third-party sites.  You may control your preferences or opt-out of future participation in these analytics or marketing programs at any time.

 

3.3 Website: Information About Cookies

3.3.1 What Are Cookies?

Cookies, scripts, pixel tags, etags, web beacons and other similar technologies (“cookies”) are small bits of data that are stored on your computer that enable our Website to provide the Services to you. We use cookies to collect information on how users navigate our website, personalize content and provide targeted advertisements through third-party advertising networks when you visit other sites. There are two types of cookies used on our sites:

  • Persistent cookies: these may be used if you log on to restricted areas of our Website to remember who you are. For example, persistent cookies are used to remember information such as settings, preferences, or sign-on credentials when your return to a website.
  • Session cookies: these may be used for anonymous identification of a website visit for technical purposes only. Session cookies are stored only temporarily during the browsing sessions and are deleted once the browser is closed. An example of a session cookie is the shopping cart on e-commerce websites.

3.3.2 What Information is Collected by Cookies?

The personal information we collect using cookies could include information like region, as inferred from your IP address, your age range and demographics, language preferences, etc. to be able to provide you a more personalized experience and deliver content more relevant to your interests. This is done primarily using "targeting cookies". Bayer has set certain targeting cookies on the Website, referred to as first-party cookies. Third party targeting cookies, which are cookies from a domain different than the Website, are also used to enable targeted advertising. 

3.3.3 Which Cookies Are Used, For What Purposes, And What Are My Options?

The following targeting cookies are used on the Website:

  • Google Analytics cookies: Google Analytics is a web analytics service that provides statistics and analytical tools for tracking and marketing purposes. We use Google Analytics on our Website to analyze how users use the Website, and to serve relevant advertisements to you on other websites. 

Google Analytics may collect information such as user location as inferred from IP address, the amount of time a visitor spends on our Website, which pages are more frequently accessed, how the Website is accessed (either directly, a search engine, or from a link), what sort of software is used (e.g. operating system, browser type, etc.), as well as demographics and language preferences. For more information on how Google Analytics collects and processes information, please visit: www.google.com/policies/privacy/partners/.

For information about how to opt out of having your information used by Google Analytics, visit: https://tools.google.com/dlpage/gaoptout/.

  • Trade Desk Cookies: We use Trade Desk, a targeted advertising service, provided by our partner, The Trade Desk, Inc., in order to collect data regarding your behaviour on the Website, including the pages you visit, and the advertisements you interact with. We may share this information with The Trade Desk in order to target advertising to you on other websites based on your behaviour.

Further information on Trade Desk and how it collects and processes information is available at https://www.thetradedesk.com/general/privacy-policy

You may withdraw your consent to Trade Desk’s analysis of your use of the Website at any time by visiting http://www.adsrvr.org/. You may also adjust your settings by managing the cookies used by Bayer at the link below. 

To see the full list of cookies used by Bayer on the Website, please visit https://www.bayer.com/en/privacy-statement#settings.

Because an industry-standard Do-Not-Track protocol is not yet established, Bayer’s information collection and disclosure practices and the choices it offers to consumers will continue to operate as described in this Privacy Statement regardless of a “do not track” choice made by the consumer.

To manage cookies and “opt out”, please visit https://www.bayer.com/en/privacy-statement#settings When you opt out, an opt-out cookie will be placed, which will operationalize your withdrawal of consent, as long as you use the browser on which you made your choice and do not delete the opt-out cookie. 

In addition, most browsers are set up to accept cookies automatically. You can deactivate the storing of cookies or adjust your browser to inform you before the cookie is stored on your computer. 

 

Please be aware that if cookies are disabled, your experience on the Website may be diminished, and not all features of the Website may operate as intended.

4. Processing of Information of Healthcare Professionals

4.1 Healthcare Professionals: Collection of Your Personal Information

If you are a Healthcare Professional, we collect your personal information when you provide it to us, through registration, completion of forms, as part of an order for products or services, in e-mails, inquiries or requests and similar situations in which you may choose to provide the information to us. The specific information you might choose to provide to us will depend on the manner in which you engage with us, and could include your name, contact information, image, demographic information, professional and career information, your expertise and special interests, information about your use and engagement with our Services, events and programs, information about your online engagement, financial and payment information, or communication preferences. 

In some cases, we do not collect your personal information from you directly but instead through other means. Bayer may collect personal information about you from our sales, advertising and business partners, where the law allows. For example, where you have provided your consent to our service providers and data partners to collect and share certain personal information with us, or they are otherwise authorized by law to do so, we may collect this information from them. We may also collect data about you that is publicly available in online directories or other websites. If you interact with our Website or other digital features, we may automatically collect technical data about you. This data may be combined and enriched with other identifiable information collected from other sources. See Section 3.2 - Website: Automatically Collected Information for more information.

Generally, if you are a Healthcare Professional, we collect your information for the following purposes: 

  • establishing and maintaining our business relationship with you, 
  • supplying you with the requested Services, or
  • for other purposes for which you have given your consent, except where otherwise prohibited by law. 

4.2 Healthcare Professionals: Processing of Your Personal Information

The specific manner in which we process your personal information will depend on your relationship with us. Bayer may process your personal information for the following purposes:

 

Purpose

Information

Details of Processing

To establish, continue and maintain our relationship with you

Personal information may include any personal information you provide to Bayer directly, or collected by us from other sources, including:

  • Your contact information (e.g., name, title, form of address or salutation, address, gender, telephone numbers, email address, place of work, etc.);
  • Your payment details (e.g., bank account number, bank code, credit institute, tax identification number);
  • Accounting data (e.g., purchased services, bank details, customer number, tax identification number, tax category);
  • Details on your profession (e.g., job title, position, personnel number, place of work, department, etc.);
  • Expertise and special interest (such as degrees, therapeutic specialty, specific disease expertise, practice setting, years of practice, department); and
  • Details on your professional activities and online engagement (eg. Social media and other channel engagement information).

 

If you are a Healthcare Professional that acts as a customer or vendor to Bayer, Bayer may process your personal information as set out in Section 6 – Processing of Information of Business Partners in order to:

  • process your orders, and initiate and fulfil our contracts with you;
  • receive and compensate you for your services; and/or
  • perform accounting.

See Section 6 – Processing of Information of Business Partners for further details.

Additionally, we use personal information you provide to Bayer or that we obtain about you from other sources in order to manage and maintain our relationships with you, including to:

  • Better understand your interests and preferences;
  • Inform you about Bayer Services that might be of interest to you; 
  • Better provide you with support you may need; and
  • To validate your eligibility to access certain Website content.

We use a variety of tools and systems to assist us with fulfilling these purposes. These tools and systems are provided by third party service providers. They include:

Customer relationship management (CRM) systems: Any personal information you provide to Bayer directly, or that is collected by us from other sources may be maintained in our customer relationship management (CRM) systems. 

Data access tools: We use third party tools in order to access your personal information, where you have provided your consent for those services to share your information with us, or where otherwise authorized by law. This includes your contact information, image,  information about your professional interests, activities, and online engagement. We use this information to:

  • better understand your research and professional interests and activities; and
  • contact you in a professional capacity.

Data analysis tools: We use third party tools and data partners to access analytics regarding your interests, preferences, and behaviour, where you have provided your consent for those services to share your information with us, or where otherwise authorized by law. We use these insights to:

  • better understand your preferences regarding the manner in which Bayer engages with you; and
  • better understand, in the aggregate, prescribing demographics and behaviour, in order to improve our products and other Services.

 

To create your online account 

Personal information may include:

  • Your contact information (e.g., name, title, form of address or salutation, address, gender, telephone numbers, email address);
  • Access credentials (e.g., login, password);
  • Accounting data (e.g., purchased goods and services, bank details, customer number, tax identification number, tax category);
  • Details on your profession (e.g., job title, position, place of work, department, practice, specialty, education, certification, accreditation, association); and
  • Expertise and special interest (such as degrees, therapeutic specialty, specific disease expertise, practice setting, years of practice, department).

 

We provide Healthcare Professionals tailored content on our Website. As a result of Bayer's legal obligations, in  order to access this content, Healthcare Professionals must validate their eligibility and create an account. 

In this context, we process your personal information in order to:

  • Validate your eligibility to access Healthcare Professional-tailored content;
  • Create your account on our Website; 
  • Enable your log in as a registered user; and
  • Administer the Services on our Website and related technical administration.

This processing is necessary for us to deliver you with the Services you request via our Website.

With your consent, we may also use your account information to provide you with marketing.

To conduct electronic marketing

Personal Information processed for electronic marketing purposes may include:

  • The information you provide to subscribe to electronic marketing lists, such as your title, name, email address and personal/ professional interests;
  • Details on your profession (e.g., job title, position, place of work, department, practice, specialty, education, certification, accreditation, association);
  • Expertise and special interest (such as degrees, therapeutic specialty, specific disease expertise, practice setting, years of practice, department); and
  • Consumer and professional preferences and comments, including with respect to Bayer Services.

For profiling purposes, we use data that we receive from you as part of our business relationship. This includes:

  • Purchase history;  and
  • Cookie data, including browsing data and usage data regarding your engagement with our electronic messages.

 

When you subscribe to receive emails or other electronic communications from us, or where we are otherwise permitted to do so by applicable law, we process your personal information to:

  • Contact you via e-mail or other channels (phone, email, SMS, mail, social media messages);
  • Process your subscription. If you would like to receive emails or other electronic communications from us, and provide your express consent for this purpose; 
  • Present you with information that could be of interest to you, and seamlessly over various channels (phone, email, SMS, mail, social media messages) without sending redundant information. For example, we may use the combination of your email address and certain browsing data to provide you with information about a product you look up on one of our websites. Based on the information we collect, we may internally indicate that you are interested in certain categories of information;
  • Optimize and personalize our customer relationship management. We may use profiling procedures to optimize and personalize our customer relationship management and our promotional activities. To do so, we may create customer profiles and assign customers to specific customer segments on the basis of these customer profiles. On the basis of this segmentation, we can manage the type, content and frequency of specific promotional activities for specific target groups; and
  • To measure and evaluate your interaction with our electronic communications (in particular by measuring and evaluating the open and click rate in email newsletters or other commercial messages). 

The processing is based on your consent you provided to us in the course of the subscription process or otherwise a permitted by applicable law. You have the right to withdraw your consent at any time, e.g., by emailing privacycanada@bayer.com or by clicking “unsubscribe” at the bottom of an email we send you.

If you opt-out of receiving marketing-related emails from us, we may still send you important administrative messages, such as notifications regarding our business relationship with you, important notices regarding our services, or as otherwise consistent with applicable law.

For event management

Depending on the event, personal information may include:

  • Your contact information (e.g., name, title, form of address or salutation, address, gender, telephone numbers, email address);
  • Details on your profession (e.g., job title, position, place of work, department, practice, specialty, education, certification, accreditation, association);
  • Expertise and special interest (such as degrees, therapeutic specialty, specific disease expertise, practice setting, years of practice, department);
  • Information about your travel to the event (e.g., hotel accommodation, flights, transportation); and
  • Your bank account data (where you will be compensated or be reimbursed for your attendance).

 

Where you participate in, speak at or otherwise attend an event that we provide or for which we act as a sponsor, we may receive and process certain information about you. 

We use this information to:

  • Register you and enable your participation in the event;
  • Administer travel arrangements for the event; and
  • Administer payments to you, where you are a compensated speaker or qualify for reimbursement of your cost of participation.

 

To respond to your inquiries, complaints and other communications.

 

Personal information you enter and submit via one of our contact forms or through your other communications to us, including:

  • Your contact information (e.g., name, title, form of address or salutation, address, gender, telephone numbers, email address) and any other information you provide when you make a complaint or inquiry;
  • Details on your profession (e.g., job title, position, place of work, department, practice, specialty, education, certification, accreditation, association);
  • Expertise and special interest (such as degrees, therapeutic specialty, specific disease expertise, practice setting, years of practice, department); and
  • Any further information you provide to us, e.g., in the process of your request or which is otherwise required to answer your request.

When you enter and submit your data via one of our contact forms or contact us otherwise, e.g., in the context of a service request or via the contact form we provide on our Website, your personal information will be processed to:

  • Handle your specific request, complaint, inquiry or feedback, e.g., by answering or forward your request to a competent department.

This processing is necessary for us to answer your inquiry in a quick and competent manner, and to provide you with customer service. Information you provide to us in this context will only be processed for the purpose of responding to your inquiry.

To comply with our legal and regulatory obligations, and protect the public, including for purposes of pharmacovigilance (PV) reporting.

Personal information may include any personal information you provide to Bayer directly, or that is collected by us from other sources.

 

We may use or disclose your personal information in order to:

  • Meet our obligations under applicable laws, i.e., reporting to Health Canada and other regulatory bodies. For details regarding Bayer’s treatment of personal information for global PV management and reporting, please see: https://www.bayer.com/en/privacy-statement-pv;
  • Preserve and enforce our contractual rights, including our Website General Conditions of Use; and
  • Protect our Services, website, users or others, where permitted or required by law.

 

To conduct research and develop and improve our Services

The data we use varies broadly depending on the specific purpose for the relevant research.

Personal information of Healthcare Professionals may include

  • Your contact information (e.g., name, title, form of address or salutation, address, gender, telephone numbers, email address, date and place of birth, country of birth, nationality, etc.);
  • Accounting data (e.g., purchased goods and services, bank details, customer number, tax identification number, tax category, etc.);
  • Details on your profession (e.g., job title, position, place of work, department, practice, specialty, education, certification, accreditation, association);
  • Expertise and special interest (such as degrees, therapeutic specialty, specific disease expertise, practice setting, years of practice, department);
  • Physician level aggregated prescription data; and
  • Consumer and professional preferences and comments, including with respect to Bayer Services.

Personal information of your Patients may include:

  • Contact information (e.g., name, title, form of address or salutation, address, gender, telephone numbers, email address, date and place of birth, country of birth, nationality, etc.);
  • Health information (e.g., diagnosis, existence of an illness or disability, details about adverse events, treatment history, relevant health parameters, etc.); and
  • Clinical trial data, including demographic, medical and health information of Patients.

This information is obtained from multiple sources including: 

  • Third party data service providers;
  • Data that must be reported to Health Canada and other regulatory bodies;
  • Sensitive health and patient data provided to Bayer through PV reporting and adverse event reports, recalls or other notifications; and
  • Through Bayer chat boards, health centers, customer and professional contact forms and call centres.

Bayer conducts research in order to:

  • develop and apply measures to prevent, diagnose, treat, recover, or cure diseases, illness, injuries, and other physical and mental impairments;
  • test and analyze our Services for efficacy, safety and enhancements; and
  • better understand the healthcare and life sciences industries and the preferences of Healthcare Professionals, Patients and Business Partners, through surveys, market analyses, and scientific research.

In this context, your personal information, and the personal information of your Patients, may be processed to:

  • Contact you to ask for your feedback;
  • Facilitate or administer the research or survey;
  • Analyze data, identify trends and issues and create statistical reports; and
  • Test and analyze our Services for efficacy, safety and enhancements.

If possible, we pseudonymize or even anonymize personal information before or in the course of our analyses.

We may also collaborate with other companies or institutes in the case of scientific research. In such cases, we enter into specific agreements with these third parties to preserve the confidentiality of your data.

In certain circumstances, we use third party data analysis tools to access analytics regarding your interests, preferences, and behaviour, where you have provided your consent for those services to share your information with us, or where otherwise authorized by law. We use these insights to:

  • better understand your preferences regarding the manner in which Bayer engages with you; and
  • better understand, in the aggregate, prescribing demographics and behaviour.

These insights are used to improve our products and other Services.

We process your and/or your Patients' information on the basis of express consent where the information is sensitive (for instance, health information).

 

To manage visits to our facilities

Personal information may include

  • Your contact information (e.g., name, title, form of address or salutation, address, gender, telephone numbers, email address);
  • Details on your profession (e.g., job title, position, place of work, department, practice, specialty, education, certification, accreditation, association);
  • Details on the visit to our facilities (e.g., data of visit, purpose of visit, contact person at our facilities); and
  • Where necessary for security purposes, images and videos.

 

When you visit our facilities, we might process your personal information as part of our visitor management, including to:

  • Offer you a parking space;
  • Provide you with internet connectivity to our Wi-Fi Network; and
  • To administer and maintain a series of technical and organizational measures, including CCTV in some circumstances, to protect our facilities, preserve our rights, and detect the unauthorized external transfer of our data assets (including intellectual property) from within Bayer.

 

 

5. Processing of Information of Patients

5.1 Patients: Collection of Your Personal Information

If you are a Patient, Bayer may collect certain information about you from the Healthcare Professionals that provide you with treatment or other services, when they provide it to us in the course of our relationship with them. The Healthcare Professional submitting your personal information to us is responsible for obtaining your appropriate and valid consent to the disclosure of your information to Bayer, as may be required by law.

We will also collect your personal information when you provide it to us directly, through completion of forms or e-mails, inquiries or requests. If you do not want your personal information collected, do not provide it to us.

Generally, if you are a Patient, we collect your information for the following purposes: 

  • supplying you, and your Healthcare Professionals, with requested Services, or
  • other purposes for which you have given your consent, except where otherwise prohibited by law.

Contacting Bayer through our customer service or financial service communications channels is not the manner in which reports of Patient side effects and quality complaints are intended to be received. If you are a patient and wish to report side effects or make a quality complaint, please contact your Healthcare Professional (e.g. physician or pharmacist), your local health authority, or use our website https://pharma.bayer.com/report-side-effect. Bayer’s policy regarding the treatment of personal information for Adverse Events (Pharmacovigilance), Medical Inquiries and Product Complaints is accessible at: https://www.bayer.com/en/privacy-statement-pv

5.2 Patients: Processing of Your Personal Information

The specific manner in which we process your personal information will depend on how you engage with Bayer's Services and/or your healthcare professional. Bayer may process your personal information for the following purposes:

 

Purpose

Information

Details of Processing

To respond to your inquiries, complaints and other communications.

 

Patient personal information we process may include personal information you enter and submit via one of our contact forms or through your other communications to us, including:

  • Your contact information (e.g., name, title, form of address or salutation, address, gender, telephone numbers, email address) and any other information you provide when you make a complaint or inquiry; and
  • Any further information you provide to us, e.g., in the process of your request or which is otherwise required to answer your request.

When you enter and submit your data via one of our contact forms or contact us otherwise, e.g., in the context of a service request or via the contact form we provide on our Website, your personal information will be processed to:

  • Handle your specific request, complaint, inquiry or feedback, e.g., by answering or forwarding your request to a competent department.

This processing is necessary for us to answer your inquiry in a quick and competent manner, and to provide you with customer service. 

Information you provide to us in this context will only be processed for the purpose of responding to your inquiry.

To conduct research and develop and improve our Services

Patient personal information we process may include

  • Your contact information (e.g., name, title, form of address or salutation, address, gender, telephone numbers, email address, date and place of birth, country of birth, nationality, etc.);
  • Health information (e.g., diagnosis, existence of an illness or disability, details about adverse events, treatment history, relevant health parameters, etc.); and
  • Clinical trial data, including demographic, medical and health information of Patients.

This information is obtained from multiple sources including: 

  • Data that must be reported to Health Canada and other regulatory bodies;
  • Sensitive health and patient data provided to Bayer through adverse event reports, recalls or other notifications;
  • Through Bayer chat boards, health centers, customer and professional contact forms and call centres; and
  • Specific research activities and programs (e.g. clinical trials).

Bayer conducts research in order to:

  • develop and apply measures to prevent, diagnose, treat, recover, or cure diseases, illness, injuries, and other physical and mental impairments;
  • test and analyze our Services for efficacy, safety and enhancements; and
  • better understand the healthcare and life sciences industries and the preferences of Healthcare Professionals, Patients and Business Partners, through surveys, market analyses, and scientific research.

In this context, your personal information may be processed to:

  • Facilitate or administer the research or survey;
  • Analyze data, identify trends and issues and create statistical reports; and
  • Test and analyze our Services for efficacy, safety and enhancements.

If possible, we pseudonymize or even anonymize personal information before or in the course of our analyses.

We may also collaborate with other companies or institutes in the case of scientific research. In such cases, we enter into specific agreements with these third parties to preserve the confidentiality of your data.

We process your information on the basis of express consent where your information is sensitive (for instance, health information).

To comply with our legal and regulatory obligations, and protect the public

Personal information may include any personal information you provide to Bayer directly, or collected by us from other sources including in relation to side effects and quality complaints.

We may use or disclose your personal information in order to meet our obligations under applicable laws, i.e., reporting to Health Canada and other regulatory bodies.

If you report to us undesirable side effects or other issues regarding the safety or quality of Bayer products, we will be legally bound to deal with your communication and may have to contact you for clarification purposes. Subsequently, we may have to notify the competent health authorities of the issues reported by you. For treatment of your personal information in the context of Adverse Events (Pharmacovigilance), Medical Inquiries and Product Complaints, please see:  https://www.bayer.com/en/privacy-statement-pv

6. Processing of Information of Business Partners

6.1 Business Partners: Collection of Your Personal Information

We primarily collect your personal information when you provide it to us in the course of your business relationship with us, including as part of initiating a contract with us, placing an order for products or services, in registering for our distribution lists, in e-mails, inquiries or requests about our Services, and similar situations in which you may choose to provide the information to us. The specific information you might choose to provide to us will depend on the manner in which you engage with us, and could include your name, contact information, image, demographic information, professional and career information, your expertise and special interests, information about your use and engagement with our Services, events and programs, information about your online engagement, financial and payment information, or communication preferences. If you do not want your personal information collected, do not provide it to us.

Generally, if you are a Business Partner, we collect your information for the following purposes: 

  • establishing and maintaining our business relationship with you, 
  • supplying you with the requested Services, or
  • for other purposes for which you have given your consent, except where otherwise prohibited by law. 

If you are a healthcare professional, in addition to processing your personal information as described below, we may engage with you as described in Section 4 of this Privacy Statement.

6.2 Business Partners: Processing of Your Personal Information

The specific manner in which we process your personal information will depend on your relationship with us. Bayer may process your personal information for the following purposes.

Purpose

Information

Details of Processing

To process your orders, and initiate and fulfil our contracts with you

Personal information may include:

  • Your contact information (e.g., name, title, form of address or salutation, address, gender, telephone numbers, email address, place of work, etc.); and
  • Your payment details (e.g., bank account number, bank code, credit institute, tax identification number).

We process your personal information in order to process any purchase order you make, and initiate and fulfil our contracts with you, including to:

  • Process your payment;
  • To conduct credit checks, if you purchase on account;
  • to manage orders, inquiries and requests, both on and offline.

This processing of your personal information is necessary for the performance of a contract with you as an individual or is necessary for us to do business with you and/or your employer. If you choose not to provide us with your personal information, we may be unable to process your order and enter into a contract with you or may have to terminate an existing contract.

To receive your services, process payment, and perform accounting 

Personal information may include[NJ1] [CS2] [CS3] :

  • Your contact information (e.g., name, title, form of address or salutation, address, gender, telephone numbers, email address);
  • Accounting data (e.g., purchased services, bank details, customer number, tax identification number, tax category);
  • Details on your profession (e.g., job title, position, personnel number, place of work, department, etc.);
  • Expertise and special interest (such as degrees, therapeutic specialty, specific disease expertise, practice setting, years of practice, department); and
  • Your image/likeness, where it is part of the services you provide to us.

Where you are an individual providing us with goods or services, or otherwise requiring payment from us, it is necessary for us to process your personal information in order to:

  • Issue, process and record invoices;
  • Issue monetary compensation or refunds; and
  • To verify your claims.

The processing of this personal information is necessary for processing requests of you or your employer.  If you choose not to provide this personal information, we cannot issue and/or receive invoices or communicate with you and may be unable to fulfil your requests for payment.

We may also process this personal information in order to:

  • Manage, document, maintain and archive files and documents; and
  • Maintain tax and accounting records, as required by law.

This data processing is necessary for us to fulfill our legal obligations under tax, commercial and corporate laws, and/or to maintain an adequate accounting process, in particular to issue or settle invoices.

We may process your image/likeness in order to receive your services, where this forms an essential component of the services you provide to us. For example, we will process this information where we have retained you to appear in a recorded video or online learning activity.

To respond to your inquiries, complaints and other communications.

 

Personal information you enter and submit via one of our contact forms or through your other communications to us, including:

  • Your contact information (e.g., name, title, form of address or salutation, address, gender, telephone numbers, email address) and any other information you provide when you make a complaint or inquiry;
  • Details on your profession (e.g., job title, position, place of work, department, practice, specialty, education, certification, accreditation, association); and
  • Any further information you provide to us, e.g., in the process of your request or which is otherwise required to answer your request.

When you enter and submit your data via one of our contact forms or contact us otherwise, e.g., in the context of a service request or via the contact form we provide on our Website, your personal information will be processed to:

  • Handle your specific request, complaint, inquiry or feedback, e.g., by answering or forwarding your request to a competent department.
  • This processing is necessary for us to answer your inquiry in a quick and competent manner, and to provide you with customer service. Information you provide to us in this context will only be processed for the purpose of responding to your inquiry.

To comply with our legal and regulatory obligations, and protect the public

Personal information may include any personal information you provide to Bayer directly, or collected by us from other sources.

We may use or disclose your personal information in order to:

  • Meet our obligations under applicable laws, i.e., reporting to Health Canada and other regulatory bodies;
  • Preserve and enforce our contractual rights, including our Website General Conditions of Use; and
  • Protect our Services, website, users or others, where permitted or required by law.

To manage visits to our facilities

Personal information may include

  • Your contact information (e.g., name, title, form of address or salutation, address, gender, telephone numbers, email address);
  • Details on your profession (e.g., job title, position, place of work, department, practice, specialty, education, certification, accreditation, association);
  • Details on the visit to our facilities (e.g., data of visit, purpose of visit, contact person at our facilities); and
  • Where necessary for security purposes, images and videos.

When you visit our facilities, we might process your personal information as part of our visitor management, including to:

  • Offer you a parking space;
  • Provide you with internet connectivity to our Wi-Fi Network; and
  • To administer and maintain a series of technical and organizational measures, including CCTV in some circumstances, to protect our facilities, preserve our rights, and detect the unauthorized external transfer of our data assets (including intellectual property) from within Bayer.

7. Retention

We only retain personal information for as long as is necessary for us to fulfil the purpose for which it was collected or to comply with legal or regulatory requirements. 

Under certain circumstances, your personal information may also be kept longer, e.g., in connection with a litigation hold, in which case we are obliged by law to preserve information until the litigation is finally resolved). 


 

8. Sharing Personal Information and Recipients of Personal Information

Bayer may share and disclose personal information collected from you, from third parties and via automated means in the following circumstances:

Bayer Network: Bayer is part of the Bayer Group - a global company. Bayer may transfer any information received to one or more of its affiliated companies in other countries and regions of the world. We do not sell or transfer the information you send to us to others outside of our company.

Service Providers: Like many businesses, Bayer uses third-party service providers to assist in administering and providing the Website and our Services. Service providers assist Bayer in data storage and security, website hosting, marketing, data analytics, customer service, mailing, payment processing. 

Bayer has contracts in place with its service providers that prohibit them from using personal information for anything other than providing their services to Bayer. The contracts also prohibit our service providers from passing on your personal information for use by third parties in any form whatsoever, unless we have obtained your consent or are legally required to do so.

Business Transfer: As permitted by law, Bayer may transfer or assign your personal information as a result of, or in connection with a merger, consolidation, change in control, transfer of assets, bankruptcy, reorganization, liquidation or other business transaction.

Legal Requests and Obligations: Bayer may disclose personal information when required or permitted by law, such as to respond to court orders, subpoenas or other legal processes by authorities with jurisdiction. Bayer may also disclose personal information to meet its obligations to health and drug regulators.


 

9. Transfers of Information to Other Jurisdictions

Your personal information may be stored or processed outside of Canada or Quebec, such as the United States and Europe. The data protection laws of these jurisdictions may differ from Canadian or Quebec laws. Subject to applicable laws in such other jurisdictions, we will ensure that appropriate protections are in place to require the data processor in that country to maintain protections on the data that are equivalent to those that apply in Canada.


 

10.  Protection of Personal Information

Bayer uses physical, technical and organizational security precautions to protect your personal information from manipulation, loss, destruction or unauthorized access, use, disclosure or alteration. Third parties that process personal information on our behalf are contractually obligated to safeguard personal information and only use the information provided to them for the purposes outlined in this Privacy Statement.

Our security procedures are continuously revised based on new technological developments.

Bayer has established and implemented governance policies and practices regarding the protection of personal information.  These policies and practices are proportionate to the nature and scope of our activities and are approved by our Privacy Officer. 

For instance, Bayer:

  • follows internationally recognized standards for cybersecurity and information security, and requires that personal information at the end of its lifecycle be securely destroyed;
  • has policies in place which define the roles and responsibilities of the members of its personnel throughout the life cycle of the information, including role-based access and retention periods, 
  • ensures that all personnel complete privacy training; and 
  • provides a process for dealing with complaints regarding the protection of personal information (see section 14 of this Privacy Statement)

 


 

11. Automated Decision Making

We do not use automated decision-making within the meaning of Canadian privacy law. We do engage in profiling of Healthcare Professionals, as described above (see section 4.2). If we make use of automated decision-making or profiling, you will also be informed through a separate privacy notice.

 


 

12. Minors

In order to protect children's privacy, we do not collect, process or use on our Website any personal information relating to an individual whom we know to be under fourteen (14) years old without the prior, verifiable consent of his or her legal representative. Such legal representative has the right, upon request, to view the personal information provided by the child and/or to require that it be deleted. 

If you are providing us with personal information of individuals under the age of fourteen (14) you represent that you have the appropriate authority to do so, and that you can demonstrate such authority to Bayer upon request. 

If you are a parent or guardian who has discovered that your minor child has provided us with personal information, we ask that you contact us at privacycanada@bayer.com to have this information deleted from our records.

 


 

13. Obligation to Provide Personal Information

In general, Patients, Healthcare Professionals and Business Partners are neither contractually nor statutorily required to provide personal information to Bayer for the above purposes. However your decision to not provide your personal information may reduce features and functionalities available to you, make it impossible to use our information and Services, or result in the denial of access to our Services and/or exclusion from our business activities to the extent the processing of your personal information is key in these contexts.

The information required for registration on our Website or for contacting us is marked as mandatory in the corresponding area (e.g., a contact form) of the Website; if you do not provide this mandatory information, we cannot enable you to use these functionalities.


 

14. Your Privacy Rights

Right of access: You have the right to obtain information on the processing of your personal information and in some cases, to receive a copy of this data. If you have an account with Bayer, you can update or make changes to your personal information by logging into your profile. 

Right to rectification: You have the right to request that we correct or complete your inadequate, incomplete or inaccurate personal information.

Right to erasure: Under certain circumstances, you have the right to request that we delete your personal information.

Right to request information: You have the right to request information about data processing, including what personal information was collected from you and how it is being processed.

Right to be forgotten: You have the right to request that we cease disseminating your personal information or have hyperlinks associated with your name and that provide access to personal information, de-indexed in certain circumstances.

Right to complain: You have the right to lodge a complaint with a supervisory authority against the processing of your personal information if you believe that the processing of your personal information violates data protection regulations.

Right to withdraw consent: In circumstances where you granted us your consent to process your personal information, you may withdraw your consent:

  • to the use of your personal information in the future, and
  • to the communication of your information to third parties.

We will then stop the processing of your personal information, subject to legally permissible exceptions.  Please note that your withdrawal has effect for future processing operations only.

If you withdraw your consent, you may no longer be able to use the Services affected by the withdrawal. Apart from that, you will not suffer any further disadvantages. 

You have the right to withdraw your consent at any time. 

14.1 Exercising Your Privacy Rights

You may exercise your privacy rights by sending a written request to privacycanada@bayer.com

You may have additional options for exercising your right to withdraw consent to certain forms of processing. For more information on how to manage your cookie preferences and opt-out, see Section 3.3.3 - Which Cookies Are Used, For What Purposes, And What Are My Options?.

When you exercise your rights by submitting a request to us, we will verify your identity by asking you to authenticate your identity via standard authentication procedures. For example, we may ask for your email address, order numbers of previous orders of our products and services, the last four digits of a credit or debit card or bank account number used to make a purchase, or the date of your last purchase from us. 

We will respond to your request in writing within the time required by law (generally within thirty (30) days). In certain cases, for instance, when the request involves large volumes of information or we must contact multiple third parties to obtain the information requested, we may need additional time to respond.

For an access request, we will provide you with access to your personal information that is in our possession, subject to certain exceptions (such as when your request includes another individual’s personal information that we cannot sever, information subject to solicitor-client privilege, or other legal restrictions that may prevent us from fulfilling your access request).

If we refuse your request, we will respond to you in writing, provide the reasons for the refusal, and inform you of what remedies you may have.


 

15. Contact us

If you wish to know what information we have in our files about you, ask a question about the information in your file or request a change to the information in your file, please contact:


Privacy Officer
Bayer Inc.  
Canada L4W 5R6 

Email: privacycanada@bayer.com 


 

16. Changes

Bayer may change certain parts to this Privacy Statement from time to time, so be sure to check this Privacy Statement regularly. Any changes to this Privacy Statement will be communicated promptly on this page. Please contact the Website administrator with any problems, questions or suggestions that you may have. We retain the right to make changes when necessary.