Consumer Health

Self-Care for a Better Life

A group of people playing football.

Our Consumer Health division provides Canadians with over-the-counter self-care solutions to manage their health and well-being. Our portfolio includes recognized and trusted brands in the categories of allergy, cardiovascular risk prevention, cough & cold, gastrointestinal, nutritionals, pain prevention and women’s health.

Our purpose in Consumer Health is Self-Care for a Better Life. Every day, we aspire to give consumers from coast to coast self-care solutions to better manage their own ailments so they can live healthy, active lives. Self-care is all about the individual choices and actions that each of us can make to maintain our health and the health of those we love. Our ambition is to be recognized and trusted leaders in self-care.


If just 16 per cent of people who visit a doctor for aminor ailment practiced self-
care instead, an additional 500,000 Canadians could have access to a family doctor.

Mother playing with baby in crib

More than three-quarters of Canadians prefer to manage their own minor ailments.

While our health care system is one of the best in the world, it isn’t without its challenges. Health care expenditures are on the rise. Now more than ever, the system is feeling the pressure and has difficulty supporting the everyday demands of Canadians. One in seven Canadians visits a doctor with minor ailments. If just sixteen per cent of them practiced self-care instead, an additional 500,000 Canadians could have access to a family doctor.


With our strong portfolio of self-care solutions, we are helping Canadians take control of their own health. Additionally, we have solid solutions in complementary categories – a true medicine cabinet for self-care. By building trusted partnerships with retailers and understanding how self-care needs are evolving with technology and innovation, we are becoming a bigger part of consumers’ daily lives.