Relevant Positions

Responsible Marketing & Sales

Bayer’s corporate culture is an important factor in the company’s success. Central to this culture are our values: Leadership, Integrity, Flexibility and Efficiency, summarized by the term LIFE. In the marketing of our products and services, Integrity means:

“To Comply with Laws, Regulations and Good Business Practices”

 Business man drawing a rising graph
At Bayer responsible marketing is closely linked to integrity.

We are committed to ethical sales & marketing practices that meet the standards set by external regulations & codes of practices, in particular


  • all laws and regulations dealing with marketing practices
  • all applicable global, regional and local industry codes relevant for our business
  • privacy of customer or consumer information and data protection
  • recommendation and promotion only of lawful uses, e.g. no off-label promotion for medicinal products


In addition, we are committed to observe company-specific regulations, most of all “The Bayer Corporate Compliance Policy”. It draws attention to a number of principles that are of particular significance in practice and gives guidance to all Bayer employees world-wide.

“To Be Honest and Reliable”

We are committed to accurate and scientifically substantiated communication, in particular


  • clarity: no misleading statements
  • accuracy: all advertising to undergo internal review for accuracy & compliance
  • transparency: evaluation of risks and proper information about any risk
    associated to our products in accordance with industry practices and relevant
  • consistency of information irrespective of form and forum (e.g. press information, social media, customer letter).
  • good ethical behavior and transparent business practices

“To Listen Attentively and Communicate Appropriately”

We are committed to openness and transparency, in particular


  • transparent product information
  • implementation of efficient, reliable internal management systems
  • responsible interaction with all Stakeholders groups
  • transparent lobbying activities
  • collect feedback and consider outside views

“To Care about People, Safety and the Environment”

We are committed to implementation and monitoring of procedures, systems and processes, in particular


  • assess risks: regularly review marketing business operations to assure highest quality of our products as well as safeguarding people and the environment
  • prevent: training in order to help employees understand laws and regulations as well as internal rules
  • act: corrective actions where required and transparent reporting on reassessments
  • change: adapt (including restrict) marketing of products to the extent required by risk assessments