Sustainable Horticulture

Fruits & Vegetables

Leading the Industry

We’ve been a leader in horticulture for many decades thanks to our robust crop protection and vegetable seeds business. Through harnessing digital technologies, we’re advancing the industry’s leading products pipeline to launch the highest quality seeds and the most advanced tailored crop protection solutions—synthetic and biological—to help our grower customers produce the highest quality fruit and vegetables to market today and into the future. See what this means for us, our stakeholders across the industry, customers and consumers around the world. 


Our Strategy

We believe fruit and vegetables offer one of humanity’s best solutions to leading healthy lives and building a sustainable future, for our people and our planet. That’s why we hold ourselves accountable to do the following:


Develop Innovative Products

By advancing new solutions in crop protection that complement and enrich our vegetable seeds business, we provide farmers with the tools they need to grow profitable, high-quality produce for a growing world.


Our various breeding programs provide growers with varieties that are better able to thrive throughout the growing season and in the marketplace.

  • The Torelino tomato combines improved disease resistance with high yield potential and excellent taste
  • Our Curdivex™ Whitex cauliflower stays whiter for longer shelf life and heighten appeal for consumers—and retailers.


Horticultural Crop Protection

We develop a variety of innovations that enable horticulture crops to better withstand some of the many challenges they face throughout their growth. Here’s a brief look at some of our many innovations.



  • Effective on a wide range of crops, Luna® fungicide provides unprecedented control of some of the most problematic fungal diseases to help growers deliver the best possible fruit, nuts and vegetables.
  • Featuring a powerful, two-way movement, MOVENTO® helps growers control a broad range of insects, mites and nematodes—above and below ground—to create highly pest-resistant plants and healthier crops.

Biologic (BLX)

  • Based on a natural active substance obtained from an extra virgin olive oil by-product, FLiPPER® is a biological insecticide that delivers broad-spectrum control of foliar pests in fruit and vegetable crops.
  • Our Serenade® ASO biological fungicide is a powerful tool designed to help growers protect their crops against the devastating effects of soil and foliar bacterial and fungal diseases.
Grape Farmer with Tablet

Provide Tailored Solutions on the Farm

Through digital transformation, we advance tailored outcome-driven solutions that enable farmers to increase their profitability by implementing precision farming practices, optimizing resource use, and reducing agriculture’s impact on the environment.

  • ResiYou is a digital tool used to predict residue of crop protection products at the time of harvest.
  • As a decision support tool, GrapeVision (OAD) helps winegrape growers monitor and forecast disease risks in vines. Visit us at Fruit Logistica to experience the pre-launch of this exciting technology.
  • Root 2 Success offers a holistic approach that incorporates cultural practices, genetics, small molecules and biologics to help farmers manage different challenges such as soil-borne diseases, soil pests or nematodes. 
  • Encouraging smart, holistic solutions that leverage our deep understanding of regulatory guidelines, partnership opportunities and consumer preferences.
  • Our GeoPotato digital platform, which launches in 2022, provides free and extremely advanced insights that recommend ideal fungicide and application timing for individual smallholder farmers to optimize their operation and improve net income by up to 20%.     
Citrus Farmer BLF

Build Partnerships Around the World

For fresh produce to change the world, it must appeal to—and reach—consumers safely. That’s why we’re investing to build strong, trusting partnerships beyond the farm with our grower customers and others throughout the entire food chain to understand their needs and develop solutions that help prevent food loss and heighten consumer trust.

  • Harnessing insights from consumer feedback and nutrition trends to develop solutions that benefit growers, consumers, and retailers. 
  • Our Food Chain Partnership collaborates with farmers, exporters, importers, traders, processors, retailers and others across our entire global food system to find solutions that help more people access fresh produce for a healthy diet.
  • We’re empowering smallholder farmers around the world with solutions like our Xaman F1 tomato that resists drought and disease and our Yellow-Gold watermelon, which features a thicker rind to reduce food loss during transport. 
  • We help growers build better businesses by providing them with the solutions they need to satisfy ever-changing market trends, connect with retailers, surpass food safety standards, and promote transparency. 

Improving Nutrition

At Bayer, we’re dedicated to advancing healthy nutrition—and believe that fruit and vegetables are an essential cornerstone for a healthy lifestyle. We believe that one of the best ways to encourage everyone to eat their produce is to make it more accessible and enjoyable. That’s why we conduct extensive market research to give consumers the taste and overall experience they’re looking for in fresh produce. 

Connecting all corners of our world

Horticulture is an incredibly rich and colorful industry. It cultivates a diverse range of crops from flowers to bananas to cocoa, linking communities together all across the globe. Whether on a smallholder farm or in a high-tech glasshouse, every facet of horticulture is an integral part of our global trade network. 

Explore some of the many highlights and innovations in our evolving produce portfolio:

Work with us

Meaningful partnerships are the foundation for a more sustainable horticulture, which is why we’re always seeking to build relationships with like-minded collaborators. From farm to fork, we’re working to foster trust and confidence in food safety and modern food production. If you have an idea or would like to explore what we can accomplish together, please get in touch