Maasai women holding Mirena

Promoting Awareness: World Contraception Day (WCD) & the Your Life Campaign

World Contraception Day & Your Life Campaign

The lack of awareness, knowledge and social and cultural acceptance of contraception present huge barriers for women to take up family planning, particularly for younger women. To address this, together with a group of international partner organizations, Bayer established World Contraception Day and the associated “Your Life” awareness campaign. World Contraception Day (WCD) takes place on September 26, every year, and marks the annual highlight of the ongoing communication of the Your Life campaign. Together with our supporting partners, we work towards our vision of a world where every pregnancy is wanted. The global campaign has a dedicated website, where young people can get accurate and unbiased information on contraception. The online presence is complemented by the Your Life social media channels on Facebook, Instagram, YouTube, and the YOURLA chatbot.


The digital platform and campaign activities contribute to our mission to improve awareness of contraception and to enable young people to make informed choices on their sexual and reproductive health.

World Contraception Day: Kenya

The 2023 World Contraception Day (WCD) event in Kenya was celebrated with a focus of creating awareness on contraception options to drive access and promote use of Longer Acting Contraceptive methods. This year’s event focused on the Maasai pastoralist community living in Doldol Subcounty of Laikipia, Kenya. The event was hosted by our partners the Ministry of Health, the Laikipia County administration, and Pathways community organization. The target audience included youth, women of reproductive age, their male partners, and the village elders. We chose this location because of the low uptake of contraceptive services by the community women. The male involvement was found to be a critical success factor in helping these community women to access reproductive health services including contraceptives. Over 600 community members were reached with information and education, and 509 of the community women were able to access contraceptive services. The event also saw over 150 male partners take part in discussions on the role of male towards supporting women in accessing contraceptive services.