Anthony Osborne

Head of North America Marketing

Anthony OsborneAnthony Osborne serves as a member of the North America Commercial Operations Leadership Team and heads North America Marketing within the Crop Science division of Bayer.

 

In this role, Anthony is responsible for bringing Bayer’s broad crop science portfolio together in a meaningful way, translating into value for farmers. He and his team manage the brands for seeds & traits, crop protection, seed growth, and Climate FieldView™ as well as the delivery of annual marketing plans while ensuring alignment across distribution and sales teams.

 

Anthony began at Monsanto more than 30 years ago and has been in a variety of commercial and business roles. Most recently, after Bayer's acquisition of Monsanto was final, he served as the U.S. Commercial Customer Marketing Lead.

 

Prior to that, he held the position of VP of Marketing for The Climate Corporation, a subsidiary company of Bayer. Anthony also led the global product platforms for wheat and sugarcane and was previously the Product Management Lead for South America, focusing on the launch of biotech products in corn and soybean crops.

 

Anthony grew up on a diversified livestock and row crop farm in central Kentucky. He attended the University of Kentucky and earned degrees in Agricultural Economics and Finance. While at school, Anthony developed a passion for the business side of agriculture and had a strong desire to understand more about the value that technology could bring to a farmer’s field to boost yield and reduce risk.

 

Anthony lives near St. Louis, Missouri with his wife and three children. In his free time, he enjoys being outdoors and attending sporting events for his kids.