Effective Date: July 1, 2023


This Privacy Statement Addendum provides additional information for residents of the United States regarding what personal data we collect about you, what we do with it, and how you can control it in connection with our websites, mobile apps, or other online services (the “Site”) that link to this Privacy Statement.


We may update this Privacy Statement Addendum from time to time. When we do, we will post it on the Site and include the effective date of the update.


A. Categories of personal data we collect


We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“personal data”), some of which may be considered sensitive personal data. In particular, we have collected one or more data types in the following categories of personal data from consumers within the twelve (12) months preceding the effective date of this Privacy Statement:




One or More Data Types Collected?

Disclosed in the past twelve months?


Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers.




Any personal data described in Cal. Civ. Code § 1798.80(e), such as name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.




Characteristics of protected classifications under state or federal law, such as racial or ethnic origin, or union membership.




Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.




Biometric information, for example imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.




Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet web site, application, or advertisement.




Geolocation data.




Audio, electronic, visual, thermal, olfactory, or similar information.




Professional or employment-related information.




Non-public education information.




Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.




Although some of the information we collect and process about you may be considered sensitive personal information, we only process such information for purposes authorized by law, such as to provide services you request from us or to verify your information.


In the twelve (12) months preceding the effective date of this Privacy Statement, we have not sold your information to third parties or shared it for purposes of cross-context behavioral advertising, including individuals under the age of 16.


B. Our purposes for processing personal data


The term “personal data” can have different meanings depending on applicable law. In general, we use the term “personal data” to mean information that can uniquely identify you, but we will treat information we collect from you as personal data wherever necessary under applicable law.


We collect personal data about you for the following reasons:


For our internal efforts to operate and improve our business. This could include:


  • Enabling your use of our services and fulfilling your requests for certain products and services.
  • Making the Site or our current products better.
  • Developing new products or new content for the Site.
  • Using the information for internal financial activities like auditing, billing, and forecasting.
  • Performing data analysis to identify ways we can operate more efficiently or expand our business.
  • Verifying and maintaining the quality and safety of our products.


For advertising and marketing purposes. This could include:


  • Sending you information on promotions, contests, rewards or surveys we offer, Bayer products, our affiliate’s products, and our events.
  • Enhancing, personalizing and evaluating the effectiveness of the content of our Site, our communications with you, and our advertising and marketing.
  • Auditing related to a current interaction with the consumer and concurrent transactions, including, but not limited to, counting ad impressions, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.
  • Attracting consumers to buy or subscribe to products, or enabling or effecting, directly or indirectly, a commercial transaction.


For our general administrative purposes. For example, we may need your information to tell you about important changes to the Site, manage your registered account, or provide account credit or other customer service to you. We may also need your information to administer promotions or programs we offer.


For social media engagement. We use social media accounts (including Facebook, Twitter, YouTube, Pinterest, and Instagram) to engage with the public. This engagement allows us to build online awareness about our company and our products; respond to messages through the comment, message, or chat functions; collect aggregated information about interactions with our content; analyze trends; identify and profile brand advocates and key influencers; and conduct social media listening of conversations about our company and our products. When you engage with us through our social-media channels, the platform providers will also process information about you. For further information, please consult the privacy policy of the platform provider.


For security purposes, as necessary to help us protect against, identify, or investigate fraud or other criminal activity.


For other legal purposes, if we have a legal obligation, or need to pursue or defend against legal claims, for which we need to process your information.


For communication purposes, to get in touch with you in connection with any of the reasons discussed above.


C. Sources of personal data


1. Information you provide to us. We may collect personal data that you provide directly to us, including when you:


  • Create an account
  • Register for a service
  • Subscribe to a mailing list
  • Join a rewards program
  • Enter into a contest, sweepstakes, or other promotion/offer
  • Request a rebate
  • Order a product
  • Comment on a social media post
  • Fill out a hardcopy form
  • Contact us for any reason


2. Information gathered automatically. When you visit the Site, we may automatically collect information directly from you or your devices, or through our third-party analytics providers.


We (and third parties acting on our behalf) may collect this information directly from your browser interacting with our Site. We may also collect it through cookies and similar technologies, which typically work by placing a small file (like a text file or graphic) on your browser, and the file is used to identify your device and to collect information. In this privacy statement, we use the term “cookies” in general to refer to these technologies. Cookies are typically assigned to one of four categories, depending on their function and intended purpose:


  • Essential Cookies: These cookies are necessary for our Site to operate properly and enable you to use its features.
  • Performance Cookies: These cookies collect information about how you use our Site and are used to improve and personalize future web experiences and deliver content more relevant to your interests. Our promotional communications may include these cookies to measure performance and deliver more relevant offers/content based on preferences.
  • Functional Cookies: These cookies allow our Site to remember choices you make and provide more personal features as well as services you have asked for. The information collected may be anonymized and is not used to track your browsing activities on other websites.
  • Marketing Cookies: We use cookies to help us deliver our content and advertising. You can find more information below on advertising, including your choices with respect to these cookies.


Some of the analytics services we use are listed below. For information about how those services collect and process data, click on the accompanying links. Please note that we are not responsible for the privacy practices of these third parties, or the content provided in their privacy statements.



3. Information from social media. We may collect information when you interact with us through social media, including through the use of cookies. And if you link our Site with a social media account, then we may collect certain information related to that account. You may have the ability to control what information is shared from your linked social-media account by adjusting the privacy settings for that account.


We also use a third-party social-listening platform that compiles publicly accessible content on the internet in order to create aggregate reports that allow us to better understand our brand categories and more effectively market our products. This publicly accessible content may include personal data, such as your name or username in connection with a social media profile. To the extent we obtain any such information, we will maintain it in accordance with this privacy statement and use it only for the purposes described in this privacy statement.


4. Information from third parties and other sources. We may collect information about you from other sources such as our affiliates, public and third-party databases, and other third parties such as data brokers and advertising networks. For example, if you elect to participate in analytics, communications, or marketing programs, including those offered or run by third parties, we may enhance your information by obtaining or merging that information with technical, cookie, or other data we collect or that we receive from third parties.


D. Third parties with whom we share personal data


We may share your information:


  • With our affiliates and other companies in which we have an economic interest or ownership rights.
  • With others working for us, which includes third parties that perform services on our behalf such as running our Site, sending communications for us, and executing marketing programs and promotions.
  • With business partners.
  • With other third parties, such as law enforcement or other government entities: (1) if we believe there has been a violation of our Site policies; (2) if we believe that someone may be causing injury to our rights or property, to other users, or to anyone else; (3) to provide information to law enforcement; or (4) as required by law.
  • As part of a corporate restructure, such as a liquidation, reorganization, merger, sale of the company, consolidation, change of control, asset or stock acquisition/disposition, or other corporate combination. If that happens, we will use reasonable efforts to make sure the transferee uses your information in a manner consistent with this privacy statement.
  • With other entities where you give us your permission.


We do not share your personal data with any third-party vendor or website owner for their own marketing purposes. In the twelve (12) months preceding the effective date of this Privacy Statement, we have not sold personal data of California consumers.


E. Consumer Rights Under the U.S. Privacy Laws


This section describes how to exercise your rights under the California Consumer Privacy Act, the Virginia Consumer Data Protection Act, the Connecticut Data Privacy Act, the Colorado Privacy Act, and, as of December 31, 2023, the Utah Consumer Privacy Act. We call those laws collectively the “U.S. Privacy Laws.”


The rights in this section apply only to residents of the states included in the U.S. Privacy Laws. The residents of those states have the following rights:


  • Right to Know and Access. The right to know and access the following information:
    1. The categories of personal data we have collected about you.
    2. The categories of sources from which we collected the personal data.
    3. Our business or commercial purpose for collecting or sharing personal data.
    4. The categories of third parties with whom we share personal data.
    5. The specific pieces of personal data the business has collected about you.
  • Data Portability. The right to receive your personal data in an electronic format that allows you to transmit your personal data to another entity without hindrance.
  • Correction or Deletion. The right to ask us to correct or delete the personal data we have collected from you.


We reserve the right to deny requests in certain circumstances, such as where we have a reasonable belief that the request is fraudulent, where your identity cannot be confirmed, or where we must retain your information to comply with legal obligations. Consumers in some states may also authorize an agent to make data subject requests on their behalf.  


Depending on the jurisdiction in which you live, you may have the right to appeal our refusal to take action on your request. To appeal, please email and include the details of your original request.


F. Non-discrimination


Your privacy rights are important. If you exercise your privacy rights under the U.S. Privacy Laws, we will not do any of the following in retaliation:


  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through the use of discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.


G. How to submit a request


To submit a request regarding your rights under the U.S. Privacy Laws, you or your authorized agent can contact us here, or call us at 844-BAYER-DP (844-229-3737). You do not have to create an account with us to submit a request.


We can only respond to your request if it is verifiable. This means we are obligated to take reasonable steps to verify your identity and your right to access, correct, or delete the information you request. Where necessary, we may ask you to provide additional information that will help us do so. We will only use that additional information in the verification process, and not for any other purpose.


We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.


If you are a Nevada resident, contact us here.


H. Contact us

Bayer U.S. LLC
U.S. Data Privacy
100 Bayer Boulevard
Whippany, NJ 07981