WHIPPANY, N.J.--(BUSINESS WIRE)--One A Day®, the multivitamin and supplement brand by Bayer rooted in 80+ years of nutritional science, today announced a bold new brand identity and positioning designed to better connect with today’s consumers and their evolving health needs. The rebrand, rolling out nationwide this fall, introduces a refreshed visual identity, packaging, and purpose-driven platform – “The ONE for you” – that reaffirms the brand’s commitment to make nutritional support achievable for everyone.
The new brand identity is grounded in a simple truth: health goals and nutritional needs aren’t one-size-fits-all. As life stages shift and lifestyles evolve, so do consumer needs. With the rebrand, One A Day® helps consumers take the guesswork out of finding the right multivitamin—meeting people exactly where they are across age, gender, and life stages.