Bayer and Luke Bryan Highlight the Importance of Farm Communities
Bayer is celebrating a decade-long partnership with Luke Bryan’s Farm Tour and an impact that stretches beyond this unique concept in country music entertainment. Guided by its mission, Health for all, Hunger for none, the company has re-energized its commitment to providing essential food to those in need, supporting rural communities, and honoring the vital role of farmers in feeding the world.
Farm Tour 2025 celebrated 10 years of partnership between Bayer and Luke Bryan, as the show made concert stops recently in Wisconsin, Illinois and Michigan – and new this year, California! At the heart of the tour is Luke’s wish to bring more live music to rural communities and honor hard-working American farmers.
His shows take place on family farms, usually in the middle of fields that will be returned to production agriculture once the tour leaves town. The events shine a spotlight on farmers and their farming communities, and over the past decade, also have included generous contributions by Bayer to Feeding America, a non-profit network of food banks across the United States.
The cumulative effect of those donations – up to 1 million meals each year – has meant 10 million meals have been provided to Feeding America over the course of the partnership.
Expanding Support to Local Farming Communities
To recognize and support the communities that host the concerts, Bayer wanted to deliver more. In honor of its 10th year, Bayer donated an additional 50,000 meals to local food banks. The company also has organized food drives at each Farm Tour location, inspiring concertgoers to take action.
This year, special trailers at the entrance of Farm Tour provided a place where concert attendees could learn more about the critical issues of food insecurity and nutrition gaps in underserved communities, and could participate in food drives to local food banks.
Fans delivered in a big way – donating 20,000 pounds of food to give back to those in need in their own local communities, through organizations including Second Harvest Food Bank of Southern Wisconsin, Northern Illinois Food Bank, and Gleaners Community Food Bank of Southeastern Michigan.
Additionally, Bayer saw an opening to engage FFA chapters in concert communities. In the lead up to Farm Tour, Bayer launched the “Can-Do Challenge” in partnership with FFA. Chapters built innovative "canstructions" out of canned goods, which were then donated to area Food Banks.
The Can-Do Challenge resulted in more than 40 submissions, for a total of 23,000 pounds of donated food.
Winning chapters also received a $2,500 donation from Bayer. Congratulations to the FFA chapters from each state that won the Can-Do Challenge: @Milton FFA, @Chrisman FFA, and @Ionia FFA. To engage its own U.S. employees and encourage additional can donations, Bayer launched the Can-Do Challenge with its own employees this fall.
Inspired by Luke Bryan and his commitment to honoring farmers and farm communities through music, Bayer has been honored to join farmers in the heart of rural America as we work together to ensure Health for all, Hunger for none.
