Bayer – One of Germany's Biggest Sports Sponsors

 

Bayer is one of Germany's biggest sports patrons and sports sponsors. As long as the beginning of the 20th century, Bayer began sponsoring sports clubs in the communities surrounding its production sites in order to help its employees make constructive use of their leisure time. Fast-forwarding to the present day, few companies support such a wide range of sporting activities.

Bayer sponsors both elite and recreational sport in the communities surrounding its sites. We have always demonstrated a particular commitment to disabled sports and felt a sense of responsibility for encouraging youth sports.

The Bayarena Leverkusen. Sport.
The SV Bayer soccer team has been wearing the Bayer cross on their shirts since 1936.

Indeed, there is probably no other company that supports such a wide range of sport activities. Bayer:

  • supports activities in professional, recreational, youth and disabled sports
  • has concluded sponsorship contracts with individual athletes and with teams, such as the professional soccer players of Bayer 04 Leverkusen, as well as with promoters and sports associations such as the National Paralympic Committee Germany
  • sponsors sports through both funding and investments in facilities and infrastructure (e.g. construction of sports facilities)

A Few Facts about Bayer Sports Today:

  • 22 "Bayer" sports clubs
  • approximately 44,000 members
  • 50 different sports
  • 20 top teams in 15 different sports
  • 68 Olympic medals
  • 82 Paralympic medals
  • more than 200 World Championship medals
  • more than 100 European Championship titles
  • more than 800 German championship titles
  • The TuS 04 football team wore the Bayer cross on their jerseys as early as 1936.

Approx.

44,000

members
are active in the 22 Bayer sports clubs.