For a better life

Our Brand. Our Values.


We want to improve people's lives and make a contribution to society - today and in the future.

At Bayer, we're excited about the future and all its possibilities. Advancing health and nutrition is what we do best and care about most. Because the solutions we create will advance life tomorrow, and help people and the planet to thrive. We believe we must strive for a better tomorrow, so we can all live life to its full potential.

With people living longer and the population growing, everyone wants to stay healthy and have enough to eat. This is a huge challenge for the global community – and it’s what motivates and drives us at Bayer. Every day we put our knowledge and skills to work on behalf of humankind, inventing and delivering products that help make life just a little better. That’s essentially what we’re all about.

We call this:

What Does Our Brand Stand for?

Bayer cross

The Bayer Cross is one of the best-known trademarks in the world. For generations, Bayer has stood for competence, quality and trust.

But there are also other attributes that we associate with our brand:

// Inspiring positivity: yes, we can create a better tomorrow.

// Where our sense of duty and enthusiasm combine.

// Acting as leader and being confident in driving progress.

These brand attributes guide our look and feel and set our tone of voice - warm, human, confident, dynamic and energetic.

Optimistic, passionate, visionary – the Bayer brand-attributes.
Optimistic, passionate, visionary – the Bayer brand-attributes.
Optimistic, passionate, visionary – the Bayer brand-attributes.
Optimistic, passionate, visionary – the Bayer brand-attributes.
Optimistic, passionate, visionary – the Bayer brand-attributes.
Optimistic, passionate, visionary – the Bayer brand-attributes.

Which Values Unite Us?

Our corporate culture is built on our LIFE values, which are firmly anchored in our company and provide us with guidance in our daily work. LIFE stands for Leadership, Integrity, Flexibility and Efficiency.

Everything we do is aligned with these values.


Bayer LIFE-Werte: Leadership (Führung)
  • Be passionate for people and performance
  • Show personal drive, inspire and motivate others
  • Be accountable for actions and results, successes and failures
  • Treat others fairly and with respect
  • Give clear, candid and timely feedback
  • Manage conflicts constructively
  • Create value for all our stakeholders


Bayer LIFE-Werte: Integrity (Integrität)
  • Be a role model
  • Comply with laws, regulations and good business practices
  • Trust others and build trustful relationships
  • Be honest and reliable
  • Listen attentively and communicate appropriately
  • Ensure sustainability: balance short-term results with long-term requirements
  • Care about people, safety and the environment


Bayer LIFE-Werte: Flexibility (Flexibilität)
  • Drive change actively
  • Be ready to adapt to future trends and needs
  • Challenge the status quo
  • Think and act with customers in mind
  • Seek out opportunities and take calculated risks
  • Be open-minded
  • Embrace lifelong learning


Bayer LIFE-Werte: Efficiency (Effizienz)
  • Manage resources smartly
  • Focus on activities that create value
  • Do things simply and effectively
  • Deliver with appropriate costs, speed and quality
  • Speed up good decision-making
  • Be accountable for consistent execution
  • Collaborate for better solutions

Our value culture ensures a common identity throughout the enterprise across national boundaries, management hierarchies and cultural differences.

Great Place to Work

Bayer produces and sells a variety of medicines and other products – but none of this would be possible without the great many people who work here.

That’s why it’s important that our staff are happy to remain on board, and that we continue to attract talented new hires with profiles that match Bayer’s aspirations. They also want to know what Bayer stands for – what it’s like to work here, and what we expect from our staff.

At Bayer, people with a passion to innovate get the chance to turn their ideas into reality.