Digital Health Innovation
Three questions, three answers, this time by Anita Kraker von Schwarzenfeld, Venture Lead, Integrated Care, Digital Health at Bayer's Pharmaceuticals Divisions.
How are you helping to make healthy aging possible?
Ideally, people will not have to worry about healthy aging in 20, 30 years, or at least much less. One of the biggest promises of new and intelligent digital health solutions is a new, unseen quality of healthcare. With the help of a holistic, digital, intelligent system of disease prevention, detection and management we will potentially be able to identify diseases much earlier, respond accordingly and improve long-term health outcomes.
What are the biggest challenges to be overcome?
One of the biggest challenges is a lack of awareness of the new digital possibilities and applications among the different stakeholders. It will be crucial to create a permanent social discourse about the potential of digital health in the context of age-related diseases. Providing contextual, in-depth disease information, as well as self-help tactics will ultimately enable people of all ages to better manage their health and help them detect and prevent potential diseases in the first place.
How can we effectively decode aging?
These digital solutions are highly complex technological developments and applications whose real strength will lie in the fact that this complexity will not be noticeable in everyday use. If we manage to create a seamless, personalized user experience, then digital health will give us the chance to make health a truly integral part of everyday life, without being permanently noticeable or requiring much effort.