Our Mission & Strategy

DOS Header

Can the company that invented AspirinTM reinvent itself?  

In 2023, we started redesigning Bayer around our mission: Health for all, Hunger for none. That began with an overhaul of our operating model: to deliver faster innovation and a better experience for the farmers, patients and consumers who depend on #TeamBayer. 

We believe that innovation happens in the space between what’s needed and what’s there — not on an org chart. We’re putting an end to the hierarchical model and putting more power in the hands of the innovators and creators at Bayer. What does that mean? We’re reimagining every process, project and role in the company driven by three key priorities: 

  • Focusing everything on the mission 
  • Advancing world-leading innovation 
  • Delivering a superior financial performance

Follow our progress as we embark on this exciting journey. 

DSO vision of Bayer
Dynamic Shared Ownership Webinar (February 9)

Since the onset of the Industrial Age, most companies, especially large multinationals, have operated under a system of “command and control.” But humans aren’t machines — and designing organizations that way comes at a cost, burying ingenuity and stalling productivity. We’re redesigning the system to give Bayer employees the autonomy and accountability of a sole proprietor, supported by the global scale of #TeamBayer. 

We call this system Dynamic Shared Ownership (DSO), and it’s built on five core principles:

  1. Mission-first

    Focus everything on Health for all, Hunger for none.

  2. Collaborative mindsets

    Foster a community that enables creative mindsets and behaviors.

  3. Customer-centric

    Deliver faster, more impactful innovations to the customers that depend on us.

  4. Employee empowerment

    Those doing the work also make the decisions. We’re shifting 95% of decision-making from management to the people doing the work.

  5. Nimble working cycles

    Embrace continual improvement, with a bias for action, in 90-day cycles.

This way of working is underpinned by a radical vision for leadership, transforming managers from controllers into coaches.

On a background of colored gradients, text reads "The scale of multinational, the speed of a start-up"
A Better Bayer is on the Horizon

Our teams are adapting quickly to the new working model. By 2024, our new system will touch every corner of #TeamBayer. Through this change, we’re aiming for a more productive and fulfilled workforce; world-leading, faster-to-market innovations; and superior financial performance. 

1 June 2023

After joining the company in April 1, Bill Anderson becomes CEO of Bayer AG.

8 November 2023

Bayer announces new operating model Dynamic Shared Ownership to focus on the mission, drive innovation and strengthen performance.

17 January 2024

In a joint declaration, the Board of Management of Bayer AG and the employee representatives on the Supervisory Board agree on principles for the future of the company, particularly in its home country of Germany.

5 March 2024

Capital Markets Day – Bayer to share a comprehensive update on company direction.

End 2024

Dynamic Shared Ownership rolled out to every corner of #TeamBayer.