Bayer’s Approach to Everyday Healthcare

Bayer supports everyday self-care by providing accessible, evidence‑based products and educational resources, helping people manage their health in a responsible and informed way in everyday life.

• Offers over-the-counter products for symptom relief and wellness needs.
• Develops tools and information to support symptom awareness and responsible self‑care.
• Promotes health literacy through clear labeling and educational resources.
• Focuses on enabling care across different life stages and geographies.

As one of the world’s leading Consumer Health companies, Bayer supports over 650 million consumers across more than 100 countries through a broad portfolio of trusted global brands and locally relevant solutions.

Bayer applies rigorous processes aligned with regulatory authority requirements and scientific best practices to ensure products are safe, effective, and of consistent quality.

• Conducts extensive testing for safety, efficacy, and stability.
• Adheres to Good Manufacturing Practices (GMP) and quality control systems.
• Monitors products through pharmacovigilance and post market surveillance.
• Complies with applicable local and international regulatory requirements.

At Bayer, safety and quality are embedded throughout the entire product lifecycle, ensuring that consumers and healthcare professionals can rely on high, consistent standards supported by science, regulation, and continuous monitoring.

• Bayer uses scientific evidence throughout the lifecycle of its solutions and invests in clinical research, real-world evidence, and ingredient studies, combined with a strong understanding of consumers’ medical needs. Collaborates with scientific experts, institutions, and healthcare professionals.
• Uses data to continuously improve formulations and consumer outcomes.
• Evaluates emerging health insights and technologies.

For over 150 years, Bayer has built trusted brands, ensuring self-care solutions are both effective and relevant in everyday life.

Bayer ensures that clear, accessible guidance and education reach consumers wherever they seek health solutions, from pharmacies to e‑commerce platforms. We support informed decision‑making through transparent, easy‑to‑understand information about when and how a product may be appropriate, helping enable safe and confident use.

Key actions include:

• Providing transparent labeling with all required regulatory information including dosage, indications, and warnings.
• Developing consumer‑friendly, plain‑language information across digital and in‑store channels.
• Encouraging adherence to instructions and awareness of potential risks and limitations of use.
• Supporting healthcare professionals by clearly communicating Bayer’s self-care product information, enabling them to make accurate recommendations.

In parallel, Bayer works with healthcare professionals to share our scientific evidence and support guidance for patients and consumers. If you experience side effects, please report them via our official reporting channel here.

Trust is built through consistency, transparency, and long‑term commitment. Bayer applies high standards of safety, quality, and ethics globally, while adapting communication and solutions to local health needs, regulations, and cultural contexts. Local insights help ensure that health information and products remain relevant and accessible.

• Maintains consistent quality and safety standards worldwide.
• Engages transparently with regulators, healthcare professionals, customers and consumers.
• Adapts communication and products to cultural and regional health needs.
• Upholds ethical practices in all activities including in marketing, data use, and product development.

This balance of global standards and local adaptation supports Bayer’s role as a trusted partner in everyday self‑care worldwide.

The right choice depends on your symptoms, individual health history, and any other medicines you use. Review product labels for indications, dosage, and precautions.

• Consider age, existing conditions, and other medications.
• Use reputable sources for health information.
• Consult a pharmacist or healthcare professional if you are unsure or if symptoms persist.

Bayer supports informed choice through a broad portfolio of trusted solutions across common health categories, designed to address different needs, life stages, and preferences.

Branded and generic products may share the same active ingredients, but can differ in formulation details, inactive ingredients, or packaging. 

• Branded products may include proprietary formulations, delivery formats, or additional research.
• Generic products typically focus on equivalent active ingredients at a lower cost.
• Differences may exist in inactive ingredients, taste, or packaging.
• Regulatory authorities ensure both meet applicable safety and efficacy standards.

Bayer’s trusted brands combine high-quality standards with decades of research, scientific expertise, brand-building experience, and consumer education to support confident self-care decisions. 

Over the counter (OTC) products are intended for self-managed, common conditions, while prescription medicines address more complex needs under medical supervision. 

• OTC products are suitable for common, self limiting conditions.
• Prescription medicines treat more complex or serious conditions.
• OTC use relies on label instructions; prescriptions require clinician oversight.
• Regulatory pathways differ in evaluation and approval processes.

By focusing on self-care solutions, Bayer helps address everyday health needs and contributes to reducing pressure on healthcare systems, enabling people to manage common conditions independently.

Consumer health products can help manage mild symptoms such as occasional pain, cold symptoms, or digestive discomfort, but they are not a substitute for professional medical advice, diagnosis, or treatment.

• Not suitable for severe, persistent, or unclear conditions.
• Warning signs (e.g., prolonged symptoms, high fever, unusual reactions) require medical attention.
• Preventive healthcare and checkups remain important.

Self-care plays an important role in supporting healthcare systems globally, particularly in areas with limited access to care, while reinforcing the importance of professional medical guidance when needed.

At Bayer, AI is viewed as a tool to accelerate access to general health information and improve understanding, while medical decisions should always involve qualified healthcare professionals and be grounded in scientific evidence.

• Useful for education, symptom awareness, and general guidance.
• May lack context about individual health history or conditions.
• Should not replace professional diagnosis or treatment decisions.
• Requires careful evaluation of sources and transparency of limitations.

Bayer encourages the responsible and informed use of AI as a tool for general health education.