A Legacy of Trust and Innovation
For over 160 years, the Bayer brand has stood for competence, quality, and trust, making it our most valuable intangible asset. At the heart of our brand is the trust of those who matter most: our customers. Every day, millions of consumers, patients, healthcare providers and farmers around the world rely on Bayer to enhance their lives with trusted science and innovation.
Our Mission: Health for All, Hunger for None
We are all in for our bold mission: "Health for all, Hunger for none." This commitment drives us to innovate and push boundaries, and explore transformative solutions that address essential health and nutritional needs for everyone. Together, as Team Bayer, we work tirelessly to turn science into sustainable solutions that truly make a difference.
The Bayer Cross
One of the world’s most renowned and well-known trademarks - the Bayer Cross - is more than just an iconic symbol. It embodies who we are and what we stand for. It builds on our strong heritage – representing science, performance and reliability, visualized by the blue side; and innovation, sustainability and life focus, symbolized by the green side. The circle stands for wholeness, protection, and commitment.
Bayer Brand Value and Recognition
Brand Finance Global 500 2026: Bayer Brand is worth $6.48 billion
Brand Finance, the London-based rating agency, calculates Bayer’s company brand value 2026 at $6.48 billion (+4.2% from 2025: $6.22 billion, +45% from 2021: $4.46 billion). According to Brand Finance’s ranking "Global 500 Most Valuable and Strongest Brands 2026", Bayer takes fourth place in terms of brand value in its sector worldwide and has the world’s most valuable agricultural brand in its portfolio.
Fortune ranks Bayer among “World’s Most Admired Companies” 2025
In the "World’s Most Admired Companies" ranking 2025 by U.S. business magazine Fortune, Bayer is listed among the most admired companies in the category „chemicals“ worldwide. In terms of its reputation Bayer received an overall score of 6.4 on a ten-point scale this year.
Color Palette
The Bayer color palette features 15 colors, plus white, categorized into three primary groups: Blues, Greens, and Purples. Each color is available in five hues: Bright, Core, Mid, Dark, and Deep.
Dynamic Appearance
Standing for progress and forward thinking, our dynamic design angles form the basis of our corporate appearance, typography and graphic devices. Further, gradients infuse vibrancy and depth into brand touchpoints.
Typography
Bayer Sans is our corporate typeface, designed for clarity and accessibility, fitting perfectly to our dynamic and outward-oriented brand personality.
Sonic Experience
Our diverse sound library includes, among other assets, a three-second sonic logo and a two-minute sonic DNA, which are unique pieces of music which embody the Bayer brand.
Who can use Identity Net and how to request authorization
Employees, external business partners, and our vendors are invited to use Identity Net in their daily activities for Bayer. Externals need the authorization of their Bayer contact person. Get in touch with them to request access to the whole world of the ever-evolving and value-creating Bayer brand.
Co-Branding
Bayer allows the use of its brands by external partners under defined conditions. All co-branding activities must be reviewed from strategic, legal, and branding perspectives. For further information, get in touch with your local Bayer Communications team.
Engage with us: Discover vibrant GIFs from Bayer
Enhance your digital communication with our new Bayer-branded GIFs! These vibrant and engaging GIFs are perfect for social media interactions and can add a dynamic touch to your daily communications. To access them, simply search for “Team Bayer” or “TeamBayer” in the GIF search bar on any supporting social media platform. Get started today and bring a bit of Bayer to your conversations!
