Bayer’s Approach to Everyday Healthcare

Why is Self-Care Important?

Currently, only 20% of people feel confident in managing their own health.¹ Separately, many people around the world are at risk for diseases, like cardiovascular health issues, yet aren’t taking the necessary actions to address these risks.² Science-based self-care can play a much bigger role in helping treat and prevent disease.  This gap is our call-to-action, a chance to make a difference in helping people not only manage their day-to-day health, but to take charge of it. 

That’s why our vision is clear: to help billions of people live healthier lives through our trusted self-care solutions.

Bayer’s Trusted Brands

Our extensive range of 150 trusted brands helps millions manage their healthcare needs from immunity support to the treatment of minor ailments covering: 

1. Allergy: Claritin, Hydrasense
2. Cough, Cold, and Flu: Afrin, Alka Seltzer PLUS, Aspirin, Hydrasense, TabcinD
3. Digestive Health: Alka-Seltzer, Iberogast, MiraLAX, Rennie, Talcid
4. Heart Health: Aspirin
5. Pain: Aleve, Aspirin, Saridon
6. Skin Health: Bepanthen, Canesten
7. Vitamins & Supplements: Berocca, Elevit, One-A-Day, Redoxon, Supradyn
8. Women’s Health: Canesten, Midol

Find out more about Bayer’s trusted self-care solutions and other products here.

This site is intended for an international audience. Not all products discussed may be available in your country. Local prescribing information and approved indications may vary.

1 Nicholas Hall’s 35th European CHC Conference; The Need for Change in CHC: Transforming Challenges into Opportunities, April 2025

2 https://www.ahajournals.org/doi/10.1161/CIR.0000000000001256; https://www.who.int/news/item/23-09-2025-uncontrolled-high-blood-pressure-puts-over-a-billion-people-at-risk; https://world-heart-federation.org/wp-content/uploads/World-Heart-Report-2023.pdf