Bayer Focuses on
Life Sciences

 

Bayer is now a Life Science company. All the science we do and the resulting innovative products are designed to provide a better life for people across the world. But what exactly do we offer you – our customers, employees, investors and neighbors around the world?

Our Brand 

The Bayer brand has a special strength and is one of the best-known brands in the world. This is due to consistent brand management dating back more than 150 years. In the recent past, we have further enhanced its value, above all by improving the focus on our corporate brand and cre­ating a close link with our strong product brands.

The Bayer Cross is recognized throughout the world as Bayer's trademark.

As a Life Science company, we will continue to strengthen the link between our strong product brands and the Bayer Cross as consumers have a positive perception of products if they are made by Bayer.

Societal Needs  

The challenges facing society have not changed. They have only grown. The aging and expanding world population requires new and better medicines, as well as a much larger and more reliable food supply.

Bayer Focuses on Life Sciences

Our Products 

Our broad product portfolio includes many world-famous brands which have shaped the iconic Bayer brand. Some of them have been helping our customers for decades, others only recently came out of our labs. Their active ingredients are designed to influence the biochemical processes in living organisms. As different as people, animals and plants might seem, common rules govern the molecular mechanisms in all life forms. The active ingredients promote or enable positive processes or they prevent or suppress negative processes. That’s what Life Science is all about. And with our innovative products, we help to make life better.

Bayer: Science For A Better Life   

Bayer is a Life Science company with a more than 150-year history and core competencies in the areas of health care and agriculture. With our innovative products, we are contributing to finding solutions to some of the major challenges of our time.

Science For A Better Life

A growing and aging world population requires an adequate supply of food and improved medical care. Our research and development activities are therefore focused on improving people’s quality of life by preventing, alleviating and treating diseases.


At the same time, we are making an important contribution to providing a reliable supply of high-quality food, feed and plant-based raw materials. Our understanding of the biochemical processes in living organisms helps us address these demanding challenges.

Our goal is to achieve and maintain leadership positions in our markets. In this way we create value for our customers, stockholders and employees, at the same time strengthening the company’s earning power. We are committed to operating sustainably and addressing our social and ethical responsibilities. We also respect the interests of all our stakeholders. Employees with a passion for innovation enjoy excellent development opportunities at Bayer. All this goes to make up our mission – Bayer: Science for a Better Life.

Our Strategy 

Our diversified portfolio of Life Science businesses delivers profitable growth. We continuously strive to develop our businesses such that they assume leading positions in the respective industries and segments. This development is sustained by our core competencies of innovation, customer focus, quality, process excellence and portfolio management, and by our people.

To advance the consistent implementation of our strategy, we have set ambitious targets for our group company in the areas of growth and profitability, innovation, sustainability and employees.

Pharmaceuticals

Strong Organic Growth

At Pharmaceuticals, our largest segment in terms of sales, we focus on researching, developing and marketing specialty-focused innovative medicines that provide significant clinical benefit and value, primarily in the therapeutic areas of cardiology, oncology, gynecology, hematology and ophthalmology. In this way, we are addressing the growing requirements of patients, physicians, health care payers and regulatory agencies.

We will continue to drive growth with our successfully launched products Xarelto™, Eylea™, Stivarga™, Xofigo™ and Adempas™. We are continuing to expand the use of these medicines through comprehensive clinical development programs – some of them in collaboration with other pharmaceutical companies – and to make them available to further patient groups.

To drive sustainable growth, we are continually increasing our investment in research and development, focusing on the areas with the greatest potential for innovation such as cardiology, oncology and gynecology. We aim to continue supplementing our own innovation strength through targeted external collaborations. In addition, we are expanding and supplementing our development portfolio through licensing agreements and acquisitions.

Moreover, we are seeking to further increase our efficiency as a means of ensuring the availability of resources for investment in innovation.

To improve access to our products in developing and emerging countries (Access to Medicine), we are implementing economically feasible concepts and further developing our compounds for the treatment of neglected tropical diseases alongside our philanthropic activities.

Consumer Health

Expanding with Major Brands

The growing and aging world population represents an increasing challenge to public health care systems. For this reason, the issue of self-care is gaining importance for millions of people, as well as for governments, health care systems and health care payers.

Our Consumer Health segment is responding to this change with its mainly nonprescription (OTC) brand products to treat and prevent diseases and to improve well-being, providing consumers with the corresponding self-care solutions. Our strategy is aimed at further building on our strong position in the market for over-the-counter medicines, nutritional supplements and other self-care products in selected categories.

Increasing competition for consumer attention combined with ongoing industry and distribution channel consolidation require a stronger focus on brand building, key markets and consumer-centric innovation. In order to drive the organic growth of our core brands, such as Claritin™, Aspirin™, Aleve™, Bepanthen™, Canesten™, Alka-Seltzer™, Dr. Scholl’s™, One a Day™, Coppertone™, Elevit™ and Berocca™, we are investing in product innovation and geographical expansion. We additionally intend to further strengthen our positions in key markets such as the United States, Brazil, Russia and China through product developments, marketing innovations and new digital offerings.

We also plan to continue selectively pursuing external growth opportunities that arise from the progressive consolidation of the OTC industry in order to expand our presence in strategic focus categories and markets by way of acquisitions.

Crop Science

Leading Market Position

The growing and aging world population represents an increasing challenge to public health care systems. For this reason, the issue of self-care is gaining importance for millions of people, as well as for governments, health care systems and health care payers.

Our Consumer Health segment is responding to this change with its mainly nonprescription (OTC) brand products to treat and prevent diseases and to improve well-being, providing consumers with the corresponding self-care solutions. Our strategy is aimed at further building on our strong position in the market for over-the-counter medicines, nutritional supplements and other self-care products in selected categories.

Increasing competition for consumer attention combined with ongoing industry and distribution channel consolidation require a stronger focus on brand building, key markets and consumer-centric innovation. In order to drive the organic growth of our core brands, such as Claritin™, Aspirin™, Aleve™, Bepanthen™, Canesten™, Alka-Seltzer™, Dr. Scholl’s™, One a Day™, Coppertone™, Elevit™ and Berocca™, we are investing in product innovation and geographical expansion. We additionally intend to further strengthen our positions in key markets such as the United States, Brazil, Russia and China through product developments, marketing innovations and new digital offerings.

We also plan to continue selectively pursuing external growth opportunities that arise from the progressive consolidation of the OTC industry in order to expand our presence in strategic focus categories and markets by way of acquisitions.

Animal Health

Strenghten Leadership Position and Profitable Growth

The growing and aging world population represents an increasing challenge to public health care systems. For this reason, the issue of self-care is gaining importance for millions of people, as well as for governments, health care systems and health care payers.

Our Consumer Health segment is responding to this change with its mainly nonprescription (OTC) brand products to treat and prevent diseases and to improve well-being, providing consumers with the corresponding self-care solutions. Our strategy is aimed at further building on our strong position in the market for over-the-counter medicines, nutritional supplements and other self-care products in selected categories.

Increasing competition for consumer attention combined with ongoing industry and distribution channel consolidation require a stronger focus on brand building, key markets and consumer-centric innovation. In order to drive the organic growth of our core brands, such as Claritin™, Aspirin™, Aleve™, Bepanthen™, Canesten™, Alka-Seltzer™, Dr. Scholl’s™, One a Day™, Coppertone™, Elevit™ and Berocca™, we are investing in product innovation and geographical expansion. We additionally intend to further strengthen our positions in key markets such as the United States, Brazil, Russia and China through product developments, marketing innovations and new digital offerings.

We also plan to continue selectively pursuing external growth opportunities that arise from the progressive consolidation of the OTC industry in order to expand our presence in strategic focus categories and markets by way of acquisitions.

Globally Successful  

Sales 2016 (rounded)

Bayer sales in 2015

We are successful worldwide. As early as 1865, Bayer appointed an agent in the United States. Just a few years later, the company’s founders purchased an interest in a factory in Albany, New York. Today, from its headquarters in Leverkusen, Germany, Bayer operates in almost every country in the world.

The steady pace of both internal and external developments has been truly outstanding and has allowed Bayer to come to this nexus.

Stockholder Structure by Country

Our Employees 

Passion to innovate | Power to change: This statement sums up everything that characterizes Bayer as an employer. It describes our work culture and what Bayer expects of its current and future employees – as well as what it has to offer them in return. This employer brand represents Bayer’s positioning in the competition for the best talent on the global market.

Key Promises

Our employer brand is based on four key Bayer promises:

No. 1

At Bayer you have the freedom and the license to question the status quo and think ahead.

No. 2

At Bayer you can engage in open and inspiring work with people who share your passion to turn pioneering ideas into solutions.

No. 3

At Bayer our ideas are inspired by society’s most fascinating challenges to enhance the lives of many, and our thinking is driven by our customers’ needs.

No. 4

At Bayer you are empowered to make an impact by being part of a leading company that has the power and endurance it takes to improve life – not only in today’s but also in tomorrow’s world.

With sustainability projects such as rooftop gardens Bayer is transforming unused urban areas into productive green spaces.

Employees by Region:

  • Europe/Middle East/Africa: 59,900
  • North America: 15,800
  • Latin America: 12,500
  • Asia/Pacific: 27,400
  • Total: 115,200

Board of Management

Since January 1, 2016, the Board of Management of Bayer AG is enlarged to include the heads of the Pharmaceuticals, Consumer Health and Crop Science divisions. The management of the company is now aligned more strongly with business operations.

Werner Baumann

Werner Baumann
Chairman,
Strategy & Portfolio­management

Johannes Dietsch

Johannes Dietsch
Finance

Hartmut Klusik

Hartmut Klusik
Human Resources, Technology & Sustainability

Kemal Malik

Kemal Malik
Innovation

Dieter Weinand

Dieter Weinand
Pharmaceuticals

Erica Mann

Erica Mann
Consumer Health

Liam Condon

Liam Condon
Crop Science

International Users
This website is checked, operated and updated by BAYER at Leverkusen, Germany. It is intended for international use. However BAYER gives no guarantee that the details presented on this website are correct worldwide, and, in particular, that products and services will be available with the same appearance, in the same sizes or on the same conditions throughout the world. Should you call up this website or download contents, please note that it is your own responsibility to ensure that you act in compliance with local legislation applicable in that place. Products mentioned on this website may come in different packaging, in different package sizes, or with different lettering or markings, depending on the country. In Brazil, Russia, China, Australia and Ukraine, the local Bayer companies are responsible for the business in the respective country. We would therefore ask customers in these countries to contact the relevant company.
Last updated: February 22, 2017 Copyright © Bayer AG
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